http://repository.ipb.ac.id/handle/123456789/98 Mon, 02 Nov 2026 05:35:41 GMT 2026-11-02T05:35:41Z http://repository.ipb.ac.id/handle/123456789/180190 PENGARUH LOSS AVERSION, RISK SEEKING, DAN HERDING BEHAVIOR TERHADAP KEPUTUSAN HEDGING PADA PERDAGANGAN DERIVATIF CRYPTOCURRENCY PRATAMA, FEBRIAN SUKMA Penggunaan derivatif cryptocurrency bergeser dari alat lindung nilai menjadi sarana spekulasi, ditandai nilai likuidasi harian yang mencapai lebih dari US$100 juta pada satu platform. Hal ini menyebabkan trader menanggung risiko kerugian yang besar. Penelitian ini bertujuan mengukur tingkat loss aversion, risk seeking, dan herding behavior serta menganalisis pengaruhnya terhadap keputusan hedging pada perdagangan derivatif cryptocurrency dengan usia dan gender sebagai variabel kontrol. Penelitian dilakukan dengan metode kuantitatif menggunakan data primer dari kuesioner. Pengambilan sampel dilakukan menggunakan teknik purposive sampling dan diperoleh 110 trader derivatif cryptocurrency. Analisis data dilakukan menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa ketiga perilaku berada pada tingkat sedang, sedangkan keputusan hedging berada pada tingkat tinggi. Secara simultan seluruh variabel memengaruhi keputusan hedging dengan koefisien determinasi sebesar 11,9%. Secara parsial, loss aversion berpengaruh positif dan signifikan, sedangkan herding behavior berpengaruh negatif dan signifikan. Risk seeking, usia, dan gender tidak berpengaruh signifikan. Keputusan hedging didorong oleh kecenderungan menghindari kerugian dan kemandirian dalam mengambil keputusan, sehingga platform dan regulator disarankan menyediakan edukasi manajemen risiko serta mengelola fitur sosial agar tidak memperkuat perilaku ikut-ikutan.; The use of cryptocurrency derivatives shifted from a hedging tool to a speculative instrument, marked by daily liquidation values exceeding US$100 million on a single platform. This exposed traders to substantial risk of loss. This study aimed to measure the levels of loss aversion, risk seeking, and herding behavior and to analyze their influence on hedging decision in cryptocurrency derivatives trading, with age and gender as control variables. The study was conducted using a quantitative method with primary data from an online questionnaire. Sampling was carried out using purposive sampling and obtained 110 cryptocurrency derivatives traders. Data analysis was performed using multiple linear regression. The results showed that all three behaviors were at a moderate level, while hedging decisions were at a high level. Simultaneously, all variables influenced hedging decisions with a coefficient of determination of 11.9%. Partially, loss aversion had a positive and significant effect. Risk seeking, age and gender had no significant effect. Hedging decisions were driven by the tendency to avoid losses and independence in decision making, so trading platforms and regulators were advised to provide risk management education and to manage social features so that they would not reinforce herding. Thu, 01 Jan 2026 00:00:00 GMT http://repository.ipb.ac.id/handle/123456789/180190 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/180189 Pengaruh Diversifikasi Bisnis terhadap Nilai Perusahaan dengan Variabel Mediasi ROIC pada Perusahaan Ritel di BEI Fariz, Ferdyana Afrizal Pertumbuhan pesat sektor ritel di Indonesia mendorong perusahaan melakukan diversifikasi bisnis, meski langkah ini berisiko memicu inefisiensi modal dan kenaikan beban operasional. Penelitian kuantitatif ini bertujuan untuk menganalisis pengaruh diversifikasi bisnis terhadap nilai perusahaan dengan Return on Invested Capital sebagai variabel mediasi pada 29 emiten ritel (145 observasi) di Bursa Efek Indonesia periode 2020–2024. Pengolahan data dilakukan memakai metode regresi data panel. Hasil pengujian menunjukkan bahwa diversifikasi bisnis tidak berpengaruh signifikan terhadap nilai perusahaan maupun Return on Invested Capital. ROIC juga tidak memengaruhi nilai perusahaan secara signifikan dan gagal menjalankan peran pemediasi. Implikasi manajerialnya, diversifikasi bisnis tidak otomatis menciptakan nilai atau keuntungan ekonomi. Manajemen ritel disarankan memprioritaskan kelayakan investasi dan efisiensi modal ketimbang sekadar mengejar ekspansi.; The rapid growth of Indonesia's retail sector has driven companies to pursue business diversification, despite the associated risks of capital inefficiency and rising operational expenses. This quantitative study aims to analyze the effect of business format diversification on firm value, with Return on Invested Capital (ROIC) as a mediating variable, utilizing a sample of 29 listed retail firms (145 observations) on the Indonesia Stock Exchange over the 2020–2024 period. Data estimation was conducted using panel data regression analysis. Results show that business format diversification has no significant effect on firm value or Return on Invested Capital. ROIC also does not significantly affect firm value and fails to serve as a mediating variable. The managerial implication is diversifying business formats does not automatically generate economic value or gains. Retail management should prioritize investment feasibility and capital efficiency over uncalculated expansion. Thu, 01 Jan 2026 00:00:00 GMT http://repository.ipb.ac.id/handle/123456789/180189 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/180161 Pengaruh Green Product, Green Advertising, dan Green Perceived Value terhadap Purchase Decision Produk Skincare From This Island FEMDIKA, DONCI VALENTITAH Perubahan iklim dan meningkatnya permasalahan lingkungan mendorong konsumen untuk mempertimbangkan aspek keberlanjutan dalam keputusan pembelian. Kondisi ini mendorong perusahaan, termasuk industri skincare, menerapkan strategi yang mengutamakan aspek berkelanjutan melalui green product, green advertising, dan green perceived value. Penelitian ini bertujuan menganalisis pengaruh green product, green advertising, dan green perceived value terhadap purchase decision produk skincare From This Island. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 190 responden yang dipilih melalui purposive sampling. Data dianalisis menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan bantuan SmartPLS 4.1. Hasil penelitian menunjukkan bahwa green product, green advertising, dan green perceived value berpengaruh positif dan signifikan terhadap purchase decision. Temuan ini menunjukkan pentingnya integrasi atribut produk, komunikasi pemasaran, dan nilai keberlanjutan dalam mendorong keputusan pembelian konsumen.; Climate change and growing environmental concerns have encouraged consumers to consider sustainability aspects in their purchasing decisions. This condition has encouraged companies, including those in the skincare industry, to adopt strategies that emphasize sustainability through green products, green advertising, and green perceived value. This study aims to analyze the effects of green product, green advertising, and green perceived value on the purchase decision of From This Island skincare products. A quantitative approach was employed using a survey of 190 respondents selected through purposive sampling. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.1. The results show that green product, green advertising, and green perceived value have positive and significant effects on purchase decision. These findings highlight the importance of integrating product attributes, marketing communication, and sustainability value in encouraging consumers’ purchase decisions. Thu, 01 Jan 2026 00:00:00 GMT http://repository.ipb.ac.id/handle/123456789/180161 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/180146 Pengaruh Individual Adaptability terhadap Intention to Stay dengan Employee Engagement sebagai Variabel Mediasi pada Karyawan Remote Area PT XYZ Kusairi, Muhammad Irgi Prayudha Lingkungan kerja remote area memiliki tuntutan yang dinamis sehingga karyawan perlu memiliki kemampuan adaptasi untuk mempertahankan efektivitas kerja. Penelitian ini bertujuan menganalisis pengaruh individual adaptability terhadap intention to stay dengan employee engagement sebagai variabel mediasi pada karyawan remote area segmen Mesin Konstruksi PT XYZ. Penelitian menggunakan pendekatan kuantitatif melalui survei terhadap 170 responden. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa individual adaptability berpengaruh positif dan signifikan terhadap employee engagement dan intention to stay. Employee engagement juga berpengaruh positif dan signifikan terhadap intention to stay serta berperan sebagai mediator parsial. Individual adaptability dan employee engagement menjelaskan 55,5% variasi intention to stay. Thu, 01 Jan 2026 00:00:00 GMT http://repository.ipb.ac.id/handle/123456789/180146 2026-01-01T00:00:00Z