http://repository.ipb.ac.id/handle/123456789/151164 Sat, 08 Aug 2026 01:46:20 GMT 2026-08-08T01:46:20Z http://repository.ipb.ac.id/handle/123456789/177764 Perancangan Pitch Deck untuk Pitching Collaboration Nano Influencer pada Toko Kecantikan Needskincare ID AURELIA, NAJWA Penggunaan media sosial mendorong pemanfaatan influencer sebagai salah satu strategi komunikasi pemasaran. Needskincare ID belum memiliki media pitching collaboration yang mampu menyampaikan informasi kepada calon nano influencer secara terstruktur. Proyek akhir ini bertujuan merancang pitch deck sebagai media pitching collaboration serta mengevaluasi efektivitasnya. Metode yang digunakan adalah Design Thinking melalui tahapan Empathize, Define, Ideate, Prototype, dan Test (Doorley et al. 2018). Struktur pitch deck disusun berdasarkan model AIDA (Attention, Interest, Desire, dan Action). Hasil proyek berupa pitch deck dalam format PDF yang menyajikan informasi Needskincare ID, kategori produk, manfaat kolaborasi, alur kerja sama, FAQ, dan kontak. Hasil menunjukkan bahwa pitch deck mampu menjadi media pitching yang lebih komprehensif, sistematis, serta mendorong nano influencer untuk mempertimbangkan dan menindaklanjuti peluang kolaborasi.; The growth of social media has encouraged businesses to utilize influencers as part of their marketing communication strategy. Needskincare ID lacked a structured medium to communicate collaboration opportunities to prospective nano influencers. This final project aimed to design a pitch deck as a pitching collaboration medium and evaluate its effectiveness. The project adopted the Design Thinking approach consisting of the Empathize, Define, Ideate, Prototype, and Test stages (Doorley et al., 2018). The pitch deck was structured using the AIDA model (Attention, Interest, Desire, and Action). The project resulted in a PDF-based pitch deck containing company information, product categories, collaboration benefits, workflow, FAQ, and contact details. The evaluation showed that the pitch deck served as a comprehensive and systematic pitching medium while encouraging prospective nano influencers to consider and pursue collaboration opportunities. Thu, 01 Jan 2026 00:00:00 GMT http://repository.ipb.ac.id/handle/123456789/177764 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/177762 Komunikasi Digital pada Konten Kolaborasi Mahasiswa Berbentuk Reels di Instagram @sekolahvokasiipb PERMATA, MUTHI'AH BUNGA Instagram dimanfaatkan sebagai media komunikasi digital oleh institusi pendidikan, termasuk akun @sekolahvokasiipb yang mempublikasikan konten reels kolaborasi mahasiswa. Penelitian ini bertujuan menganalisis komunikasi digital pada konten reels kolaborasi mahasiswa berdasarkan Media Richness Theory (MRT) serta mengetahui engagement rate sebagai data pendukung respons audiens. Penelitian menggunakan pendekatan kualitatif deskriptif dengan data pendukung kuantitatif melalui observasi terhadap 17 konten reels, wawancara mendalam, dan perhitungan engagement rate by views. Hasil penelitian menunjukkan bahwa konten reels telah menerapkan empat karakteristik MRT, yaitu umpan balik langsung, keberagaman isyarat, variasi bahasa, dan fokus personal. Temuan penelitian menunjukkan bahwa konten yang memadukan visual, audio, bahasa yang sesuai dengan audiens, serta interaksi aktif menghasilkan engagement rate yang lebih tinggi. Hasil penelitian ini diharapkan menjadi masukan bagi pengelola media sosial institusi pendidikan dalam mengembangkan strategi konten kolaborasi mahasiswa yang lebih efektif.; Instagram is used as a digital communication medium by educational institutions, including the @sekolahvokasiipb account, which publishes studentcollaborated Reels content. This study aims to analyze digital communication in student-collaborated Reels content based on Media Richness Theory (MRT) and to determine the engagement rate as supporting data on audience response. The study employed a descriptive qualitative approach supplemented by quantitative data, utilizing observations of 17 Reels videos, in-depth interviews, and calculations of the engagement rate based on views. The results show that the Reels content incorporated the four characteristics of MRT: immediate feedback, diversity of cues, variety of language, and personal focus. The findings indicate that content combining visuals, audio, language appropriate for the audience, and active interaction yields a higher engagement rate. It is hoped that these findings will serve as input for social media managers at educational institutions in developing more effective strategies for student-collaborative content. Thu, 01 Jan 2026 00:00:00 GMT http://repository.ipb.ac.id/handle/123456789/177762 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/177758 Analisis Strategi Konten Storytelling Tiktok Amura BeautyCare berdasarkan Implementasi Teori AIDDA Juliana, Vania ABSTRAK VANIA JULIANA. “Analisis Strategi Konten Storytelling Amura Beauty Care berdasarkan Implementasi Teori AIDDA (Analysis of TikTok Storytelling Content Strategy of Amura Beauty Care Based on the Implementation of AIDDA Theory). Dibimbing oleh AMIRUDDIN SALEH. Penelitian ini bertujuan untuk menganalisis implementasi tahapan Attention, Interest, Desire, Decision, dan Action (AIDDA) dalam konten storytelling pada akun TikTok @amurabeautycare, serta menganalisis pola strategi konten storytelling yang terbentuk dari implementasi tahapan tersebut. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan paradigma interpretatif dan metode studi kasus. Data diperoleh melalui observasi, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan teori AIDDA sebagai kerangka analisis. Hasil penelitian menunjukkan bahwa implementasi teori AIDDA diterapkan secara konsisten dalam konten storytelling TikTok Amura Beauty Care. Analisis terhadap implementasi tersebut menunjukkan pola strategi konten storytelling yang memadukan storytelling berbasis pengalaman audiens, pola problem–solution–result, soft selling, dan emotional trigger, sehingga penyampaian pesan menjadi lebih persuasif dan relevan dalam mendukung komunikasi pemasaran digital Amura Beauty Care. Kata Kunci: aidda, komunikasi pemasaran digital, konten storytelling, strategi komunikasi, tiktok. ABSTRACT VANIA JULIANA. Analysis of TikTok Storytelling Content Strategy of Amura Beauty Care Based on the Implementation of AIDDA Theory. Supervised by AMIRUDDIN SALEH. This study aims to analyze the implementation of the Attention, Interest, Desire, Decision, and Action (AIDDA) stages in the storytelling content published on the TikTok account @amurabeautycare, as well as to identify the storytelling content strategy patterns formed through the implementation of these stages. This study employed a qualitative descriptive approach with an interpretive paradigm and a case study method. Data were collected through observation, in-depth interviews, and documentation, and were analyzed using the AIDDA theory as the analytical framework. The results indicate that the implementation of the AIDDA theory has been consistently applied in the storytelling content of Amura Beauty Care's TikTok account. The analysis reveals a storytelling content strategy that combines audience experience-based storytelling, the problem–solution–result pattern, soft selling, and emotional triggers, resulting in more persuasive and relevant message delivery to support Amura Beauty Care's digital marketing communication. Keywords: aidda, communication strategy, digital marketing communications, storytelling content, tiktok. Thu, 01 Jan 2026 00:00:00 GMT http://repository.ipb.ac.id/handle/123456789/177758 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/177751 Penulisan Naskah Berita dalam Produksi Kaleidoskop Pemerintah Kabupaten Sukabumi Tahun 2025 Berbasis Flipbook Digital Mariana, Silfa SILFA MARIANA. Penulisan Naskah Berita dalam Produksi Kaleidoskop Pemerintah Kabupaten Sukabumi Tahun 2025 Berbasis Flipbook Digital. Dibimbing oleh BAYU SURIAATMAJA SUWANDA. Perkembangan media digital mendorong instansi pemerintah untuk menyampaikan informasi publik secara terstruktur, ringkas, dan mudah diakses. Selama tahun 2025, Pemerintah Kabupaten Sukabumi mempublikasikan berbagai berita mengenai program, kegiatan, dan capaian melalui website serta media sosial resmi. Kumpulan berita tersebut diolah menjadi kaleidoskop berbasis flipbook digital sebagai media dokumentasi dan publikasi tahunan yang praktis dan interaktif. Proyek ini bertujuan menjelaskan proses penulisan naskah berita dalam produksi kaleidoskop berbasis flipbook digital. Pelaksanaan proyek meliputi tahapan pengumpulan arsip berita, pemilihan berita, perangkuman isi berita, penyusunan kembali naskah, desain, revisi, hingga publikasi. Proyek dilaksanakan di Dinas Komunikasi, Informatika, dan Persandian (Diskominfosan) Kabupaten Sukabumi pada periode Februari–Mei 2026. Pengumpulan data dilakukan melalui observasi, dokumentasi, studi pustaka, dan diskusi. Alat yang digunakan meliputi laptop, Microsoft Word, Google Docs, Canva, dan Google Drive, dengan bahan utama berupa arsip berita, dokumentasi kegiatan, serta informasi resmi Pemkab Sukabumi. Hasil proyek berupa Kaleidoskop Pemerintah Kabupaten Sukabumi Tahun 2025 berbasis flipbook digital yang memuat rangkuman program, kegiatan, dan capaian pemerintah daerah. Proses penulisan naskah berita dilakukan dengan tetap mempertahankan unsur 5W+1H sehingga informasi utama tetap tersampaikan secara utuh dalam format yang lebih ringkas dan terstruktur.; SILFA MARIANA. News Writing in the Production of the 2025 Sukabumi Regency Government Kaleidoscope Based on a Digital Flipbook. Supervised by BAYU SURIAATMAJA SUWANDA. The development of digital media encourages government institutions to present public information in a structured, concise, and accessible manner. Throughout 2025, the Sukabumi Regency Government published various news articles regarding programs, activities, and achievements through its official website and social media platforms. These published articles were processed into a digital flipbook-based kaleidoscope as a practical and interactive annual documentation and publication medium. This project aimed to describe the process of news writing in the production of a digital flipbook-based kaleidoscope. The project implementation stages included collecting news archives, selecting news articles, summarizing news content, rewriting manuscripts, designing layouts, revising, and publishing. The project was conducted at the Sukabumi Regency Office of Communication, Informatics, and Encryption (Diskominfosan) from February to May 2026. Data were collected through observation, documentation, literature review, and discussions. The tools used included a laptop, Microsoft Word, Google Docs, Canva, and Google Drive, while the primary materials consisted of news archives, activity documentation, and official information from the Sukabumi Regency Government. The project resulted in the 2025 Sukabumi Regency Government Kaleidoscope in a digital flipbook format containing summaries of government programs, activities, and achievements throughout the year. The news writing process maintained the essential 5W+1H elements, ensuring that key information was fully delivered in a concise and structured format. Thu, 01 Jan 2026 00:00:00 GMT http://repository.ipb.ac.id/handle/123456789/177751 2026-01-01T00:00:00Z