http://repository.ipb.ac.id/handle/123456789/78160 Undergraduated Theses on Business 2026-07-21T19:49:32Z http://repository.ipb.ac.id/handle/123456789/175257 Performance Evaluation of Instagram Content Types on Audience Engagement: Case Study Of Nakula Café Mulyadiana, Syifa Aulia The development of digital marketing or technology adoption to expand market reach is underutilized by MSMEs such as Nakula Café. This has led to fluctuating audience engagement, which represents the level of consumer interaction, from 1.44% in 2021 to a peak of 2.35% in 2022 and declining to 0.95% by 2025. This study aims to evaluate 165 Instagram posts using binary manner to analyze the actual distribution of posts, the Engagement Rate (ER) metric to calculate active user interaction percentages, and the Kruskal-Wallis test to determine whether there are significant differences across the content types to formulate strategic business recommendations. The results show that despite being dominated by emotional content at 75.4%, rational content achieves the highest average interaction of 2.38%, which only has 13.8% of the total posts. These findings demonstrate that understanding the audience's needs is critical to establishing a deeper customer connection. 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/175255 Pengaruh Job Insecurity, Compensation, dan Perceived Organizational Support terhadap Turnover Intention Karyawan di PT IKPT BANUREA, RIO PENAMPATI Fenomena turnover tenaga kerja di Indonesia menunjukkan tren yang menjadi tantangan serius dalam manajemen sumber daya manusia. Tingkat rata-rata turnover karyawan di Indonesia tahun 2022 mencapai 24% per tahun. Kondisi ini menunjukkan pentingnya turnover terhadap bisnis yang dipengaruhi oleh beberapa faktor. Penelitian ini bertujuan menganalisis pengaruh job insecurity, compensation, dan perceived organizational support terhadap turnover intention karyawan dan merumuskan rekomendasi untuk menurunkan tingkat turnover intention. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden. Hasil analisis menunjukkan jobinsecurity berpengaruh positif terhadap turnover intention, sedangkan compensation dan perceived organizational support berpengaruh negatif terhadap turnover intention. Nilai R square sebesar 0,54 menunjukkan bahwa job insecurity, compensation, dan POS mampu menjelaskan turnover intention sebesar 54%. Dirumuskan rekomendasi peningkatan kepastian karier, perbaikan sistem compensation berbasis keadilan dan kinerja, serta penguatan dukungan organisasi melalui kebijakan pengembangan karyawan, komunikasi internal, dan kesejahteraan kerja. Strategi disusun dalam jangka pendek, menengah, dan panjang sebagai upaya komprehensif menurunkan turnover karyawan.; Employee turnover in Indonesia continues to pose a serious challenge in human resource management. The average employee turnover rate in Indonesia in 2022 reached approximately 24% per year, highlighting the importance of understanding turnover as it is influenced by various factors. This study aims to analyze the effects of job insecurity, compensation, and perceived organizational support on employee turnover intention and to formulate recommendations to reduce turnover intention. A quantitative approach was employed using a survey method involving 100 respondents. The results indicate that job insecurity has a positive effect on turnover intention, while compensation and perceived organizational support have negative effects on turnover intention. R-square value of 0.54 indicates that Job Insecurity, Compensation, and Perceived Organizational Support jointly explain 54% of the variance in Turnover Intention (Y). Based on these findings, recommendations were developed, including improving career certainty, enhancing performance- and fairness-based compensation systems, and strengthening organizational support through employee development policies, internal communication, and workplace well-being initiatives. These strategies are structured into short-, medium-, and long-term plans as a comprehensive effort to reduce employee turnover. 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/175232 Manajemen Risiko Berbasis SNI ISO 31000:2018 Pada Layanan Corporate Training PT Dibimbing Digital Indonesia KRISDIANTO PT Dibimbing Digital Indonesia sebagai penyedia layanan corporate training berbasis proyek menghadapi risiko operasional yang berpotensi memengaruhi kualitas layanan dan kinerja bisnis. Penelitian ini bertujuan mengidentifikasi proses bisnis, menganalisis risiko operasional, serta merumuskan rekomendasi manajerial di PT Dibimbing Digital Indonesia. Pendekatan kualitatif digunakan melalui wawancara mendalam, observasi, dan studi dokumen. Proses bisnis dipetakan dengan Business Process Model and Notation (BPMN), dan analisis risiko dianalisis sesuai tahapan proses SNI ISO 31000:2018. Hasil penelitian menunjukkan bahwa proses bisnis layanan corporate training terdiri atas delapan tahapan operasional yang saling bergantung. Terdapat 35 risiko operasional teridentifikasi, sembilan di antaranya berada pada kategori tinggi dan sedang, sehingga menjadi fokus perlakuan risiko. Dirumuskan sembilan rekomendasi manajerial yang berfokus pada pengurangan akar penyebab risiko prioritas guna menurunkan tingkat risiko dan mendukung keberlanjutan bisnis PT Dibimbing Digital Indonesia.; PT Dibimbing Digital Indonesia, as a provider of project-based corporate training services, faced operational risks that potentially affected service quality and business performance. This study aimed to identify business processes, analyze operational risks, and formulate managerial recommendations at PT Dibimbing Digital Indonesia. A qualitative approach was used, involving in-depth interviews, observations, and document analysis. Business processes were mapped using Business Process Model and Notation (BPMN), and risk analysis was conducted in accordance with the process stages outlined in SNI ISO 31000:2018. The results of the study showed that the corporate training service business process consisted of eight interdependent operational stages. A total of 35 operational risks were identified, nine of which fell into the high and medium categories and thus became the focus of risk mitigation efforts. Nine managerial recommendations were formulated, focusing on reducing the root causes of priority risks to lower the risk level and support the business sustainability of PT Dibimbing Digital Indonesia. 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/175141 Analisis Kecurangan pada Relasi Negara dan Bisnis: Kajian Literatur Terintegrasi Darmawan, Naradata Hanan Relasi negaradan bisnis idealnyamutualistik, namun rentanmenjadiparasitik akibat fraud. Penelitian ini bertujuan menganalisis peta literatur, pola, serta dampak fraud pada hubungan tersebut. Metode kualitatif Integrative Literature Review diterapkan terhadap literatur Scopus (2015-2025), menggunakan seleksi PRISMA dan analisis bibliometrik VOSviewer. Hasil bibliometrik pada 1.875 literatur membentuk enam klaster penelitian: penerapan teknologi, kecurangan tata kelola, dampak sosial, teknologi deteksi, pencegahan, dan kerangka regional. Analisis mendalam pada 33 literatur inti menemukan sembilan pemicu fraud (tekanan, peluang, rasionalisasi, kapabilitas, kompetensi, arogansi, kolusi, anomali akuntansi, sistematik kultur) yang bermanifestasi dalam tiga pola interaksi, diinisiasi negara, difasilitasi negara, serta diinisiasi dan difasilitasi negara (state capture). Penelitian menyimpulkan bahwa fraud menimbulkan efek destruktif bagi tiga aktor utama, negara mengalami kerugian fiskal dan erosi legitimasi, bisnis menghadapi distorsi kompetisi, dan masyarakat menanggung beban akhir akibat menurunnya layanan publik serta hilangnya aset fundamental.; The relationship betweenthe state and business is ideally mutually beneficial, but it is vulnerable to parasitic fraud. This study aims to analyze the literature map, patterns, and impact of fraud on this relationship. The qualitative method of Integrative Literature Review was applied to the Scopus literature (2015-2025), using PRISMA selection and VOSviewer bibliometric analysis. The bibliometric results of 1,875 literatures formed six research clusters, technology application, governance conditions, social impacts, technology detection, prevention, and regional frameworks. In-depth analysis of 33 core literatures identified nine fraud triggers (pressure, opportunity, rationalization, capability, competence, arrogance, collusion, accounting anomalies, and cultural systematics) that manifest in three interaction patterns, state-initiated, state-facilitated, and state-initiated and facilitated (state capture). The study concludes that fraud has a destructive impact on the three main actors: the state experiences fiscal losses and erosion of legitimacy, the business world faces distortions of competition, and society bears the ultimate burden due to declining public services and the loss of fundamental assets. 2026-01-01T00:00:00Z