http://repository.ipb.ac.id/handle/123456789/151257 2026-08-12T21:35:22Z http://repository.ipb.ac.id/handle/123456789/178438 Optimalisasi Promosi Digital untuk Menarik Wisatawan Mancanegara ke Smiling Coral Indonesia, Pulau Pramuka, DKI Jakarta Sapitri, Andi Zahrania Smiling Coral Indonesia (SCI) merupakan organisasi ekowisata berbasis konservasi laut yang didominasi oleh kunjungan wisatawan domestik, menunjukkan kebutuhan promosi digital untuk menjangkau pasar internasional. Tujuan utama penelitian ini adalah untuk menganalisis perilaku dan persepsi wisatawan, dan merumuskan strategi promosi digital yang optimal. Penelitian dilakukan dengan metode observasi, wawancara dan penyebaran kuesioner kepada 100 wisatawan mancanegara. Hasil penelitian menunjukkan bahwa Instagram menjadi media yang paling banyak digunakan wisatawan untuk memperoleh informasi wisata. Wisatawan cenderung melakukan pencarian informasi secara aktif sebelum melakukan perjalanan. Visual yang menarik, informasi yang jelas, dan konten aktivitas wisata mampu meningkatkan perhatian, minat, keinginan, hingga keputusan berkunjung. Optimalisasi promosi digital perlu difokuskan pada penguatan konten visual, penyajian informasi yang lengkap, serta pemanfaatan media sosial sebagai sarana promosi utama. video promosi digital yang dirancang berdasarkan hasil analisis perilaku dan persepsi wisatawan untuk mendukung komunikasi promosi SCI secara lebih efektif, serta memperluas jangkauan promosi digital SCI secara berkelanjutan.; Smiling Coral Indonesia (SCI) is a marine conservation-based ecotourism organization whose visitors are currently dominated by domestic tourists, indicating a need for digital promotion to reach the international market. The main objectives of this study were to analyze tourist behavior and perceptions, and to formulate an optimal digital promotion strategy. The research was conducted using observation, interviews, and questionnaire distribution to 100 foreign tourists. The results showed that Instagram is the most widely used media by tourists to obtain travel information. Tourists tend to actively search for information before traveling. Engaging visuals, clear information, and activity-based content were shown to increase attention, interest, desire, and ultimately the decision to visit. The optimization of digital promotion needs to focus on strengthening visual content, presenting complete information, and utilizing social media as the primary promotional medium. A digital promotional video was designed based on the analysis of tourist behavior and perceptions to support SCI’s promotional communication more effectively, as well as to expand SCI’s digital promotional reach sustainably. 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/178432 Perancangan Media Interpretasi Digital Untuk Wisata Kuliner Berbasis Sejarah Di Kawasan Jatinegara DKI Jakarta Ramadhan, Zairi Raihan Kawasan Jatinegara memiliki potensi wisata kuliner berbasis sejarah, namun informasi sejarah kuliner masih tersebar dan belum disajikan melalui media yang menarik dan mudah diakses. Penelitian ini bertujuan mengidentifikasi potensi wisata kuliner berbasis sejarah, mengembangkan narasi storytelling, merancang media interpretasi digital, dan menguji kelayakan media yang dihasilkan. Penelitian menggunakan pendekatan mixed methods melalui observasi, wawancara, studi literatur, dokumentasi, dan penyebaran kuesioner. Hasil penelitian menunjukkan 8 potensi kuliner berhasil dikembangkan menjadi narasi storytelling dan diimplementasikan ke microsite Jejak Rasa dengan konsep Urban Heritage. Hasil uji kelayakan memperoleh kategori Sangat Layak. Hasil tersebut menunjukkan bahwa microsite mudah digunakan, menarik, dan efektif dalam menyampaikan informasi sejarah kuliner. Dengan demikian, microsite Jejak Rasa layak digunakan sebagai media interpretasi digital untuk mendukung promosi wisata kuliner di kawasan Jatinegara.; Jatinegara has strong potential for history-based culinary tourism, yet information about its culinary history remains fragmented and inaccessible. This study aimed to identify historical culinary potential, develop storytelling content, design a digital interpretation medium, and evaluate its feasibility. A mixed- methods approach was employed through observation, interviews, literature review, documentation, and questionnaires involving. The results identified eight historical culinary attractions that were transformed into storytelling content and implemented in the Jejak Rasa microsite using the Urban Heritage concept. The feasibility evaluation obtained an categorized as Highly Feasible. The findings indicate that the microsite is easy to use, visually engaging, and effective in presenting historical culinary information. Therefore, Jejak Rasa is feasible as a digital interpretation medium for promoting history-based culinary tourism in Jatinegara. 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/178431 Perancangan Buku Panduan Berupa Permainan untuk Meningkatkan Pemahaman Pelajar Terhadap Koleksi Galeri Nasional Indonesia Satriawan, Muhammad Husein Galeri Nasional Indonesia menghadapi permasalahan pada tingkat pemahaman pengunjung pelajar terhadap materi seni rupa yang disajikan di ruang pameran. Pelajar jenjang sekolah menengah cenderung menunjukkan perilaku pasif selama mengikuti kegiatan kunjungan. Kondisi tersebut menunjukkan perlunya media pendamping yang mampu meningkatkan keterlibatan dan pemahaman pelajar terhadap karya seni. Penelitian ini bertujuan merancang media pendamping berupa buku permainan yang dapat digunakan secara mandiri selama kunjungan. Penelitian dilaksanakan di Galeri Nasional Indonesia pada Januari hingga Juni 2026. Peneliti mengumpulkan data dari 335 pelajar melalui observasi, kuesioner, dan wawancara. Hasil analisis menunjukkan bahwa pelajar memiliki ketertarikan terhadap media aktivitas berupa teka-teki bergambar. Mayoritas pelajar menyukai buku cetak yang ringkas, dilengkapi ilustrasi menarik, serta menggunakan warna cerah. Peneliti menghasilkan rancangan buku panduan permainan sebagai media edukasi mandiri yang interaktif bagi pelajar. Media tersebut diharapkan mampu meningkatkan keterlibatan pelajar dalam memahami informasi dan karya seni rupa selama kunjungan di Galeri Nasional Indonesia.; The National Gallery of Indonesia faces challenges regarding the level of understanding among student visitors concerning the visual art materials presented in its exhibition spaces. Students at the secondary school level tend to exhibit passive behavior during their visits. This situation highlights the need for supplementary materials capable of enhancing student engagement with and understanding of the artworks. This study aims to design a supplementary resource in the form of a game book that students can use independently during their visits. The research was conducted at the National Gallery of Indonesia between January and June 2026. Data were collected from 335 students through observations, questionnaires, and interviews. Analysis revealed that students were interested in activity-based materials featuring picture puzzles. The majority of students preferred a compact printed book that included engaging illustrations and bright colors. The study resulted in the design of a game-based guidebook serving as an interactive, self-directed educational tool for students. This resource is expected to foster greater student engagement in comprehending information and visual artworks during visits to the National Gallery of Indonesia. 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/178428 PENGEMBANGAN MEDIA VISUAL INTERAKTIF WARISAN BUDAYA TAKBENDA (WBTB) PADA PARIWISATA KOTA YOGYAKARTA ARYANTI, FIRA MELANIE PUTRI WBTb merupakan kekayaan budaya yang memiliki nilai identitas dan sejarah, namun penyajian interaktifnya di Kota Yogyakarta masih terbatas terutama untuk wisatawan. Penelitian ini bertujuan mengidentifikasi WBTb Kota Yogyakarta, menganalisis persepsi dan preferensi wisatawan, serta mengembangkan media visual interaktif berbasis ArcGIS StoryMaps. Penelitian menggunakan pendekatan mixed methods melalui wawancara, observasi, dokumentasi, studi literatur, dan kuesioner. Pemilihan objek WBTb dilakukan menggunakan purposive sampling berdasarkan hasil wawancara dengan tim ahli budaya dan dokumen pengesahan terbaru tahun 2025. Data kualitatif dianalisis secara deskriptif untuk penyusunan konten budaya, sedangkan data kuantitatif dianalisis untuk mengetahui persepsi dan preferensi wisatawan. Hasil penelitian menghasilkan 11 objek WBTb Kota Yogyakarta yang dikembangkan menjadi Atlas Digital Warisan Budaya Takbenda Kota Yogyakarta berbasis ArcGIS StoryMaps. Media ini mengintegrasikan peta digital, narasi budaya, dokumentasi visual, dan multimedia sebagai media interpretasi budaya bagi wisatawan.; WBTb is a cultural treasure that embodies identity and historical value, but its interactive presentation in the city of Yogyakarta remains limited, especially for tourists. This study aims to identify WBTb in Yogyakarta City, analyze tourists’ perceptions and preferences, and develop interactive visual media based on ArcGIS StoryMaps. The study employs a mixed-methods approach through interviews, observations, documentation, literature reviews, and questionnaires. The selection of WBTb sites was conducted using purposive sampling based on the results of interviews with a team of cultural experts and the latest 2025 certification documents. Qualitative data were analyzed descriptively to develop cultural content, while quantitative data were analyzed to determine tourists’ perceptions and preferences. The research identified 11 WBTb intangible cultural heritage elements in Yogyakarta City, which were developed into the Digital Atlas of Yogyakarta City’s Intangible Cultural Heritage using ArcGIS StoryMaps. This platform integrates digital maps, cultural narratives, visual documentation, and multimedia as a tool for cultural interpretation for tourists. 2026-01-01T00:00:00Z