http://repository.ipb.ac.id/handle/123456789/151161 2026-07-21T17:57:36Z http://repository.ipb.ac.id/handle/123456789/175281 Implementasi Modul Front-End Website Portal Komunikasi Internal berbasis Vue.js dengan Arsitektur Single Page Application CHASANAH, NUR INDAH Salah satu mitra PT Indonesia Comnets Plus belum memiliki sistem terpusat untuk mengakses aplikasi internal, mengelola permintaan layanan teknologi informasi, dan menyimpan dokumentasi kegiatan perusahaan. Kondisi tersebut mendorong pengembangan portal internal COMPORGAS sebagai solusi terintegrasi. Penelitian ini bertujuan mengimplementasikan modul front-end portal internal pada modul Application, Gallery, dan IT Helpdesk menggunakan arsitektur Single Page Application berbasis Vue.js, serta mengevaluasi fungsionalitas dan penerimaan pengguna. Pengembangan dilakukan dalam empat sprint menggunakan kerangka kerja Agile Scrum dengan memanfaatkan Vue Router, Axios, dan Vuetify. Setiap modul menerapkan Role Based Access Control sehingga fitur yang ditampilkan disesuaikan dengan hak akses pengguna. Pengujian black-box testing terhadap 40 skenario menghasilkan seluruh skenario memperoleh status "Sesuai", sedangkan User Acceptance Testing terhadap 42 skenario menghasilkan tingkat penerimaan 100%. Hasil tersebut menunjukkan bahwa modul front-end portal internal COMPORGAS berhasil diimplementasikan dan dapat memenuhi kebutuhan fungsional serta kebutuhan operasional pengguna di perusahaan.; One of PT Indonesia Comnets Plus’s partners did not yet have a centralized system for accessing internal applications, managing information technology service requests, and storing documentation of company activities. This situation led to the development of the COMPORGAS internal portal as an integrated solution. This study aims to implement the internal portal’s front-end modules Application, Gallery, and IT Helpdesk, using a Vue.js, based Single Page Application architecture, as well as to evaluate their functionality and user acceptance. Development was carried out over four sprints using the Agile Scrum framework, leveraging Vue Router, Axios, and Vuetify. Each module implements Role Based Access Control so that the features displayed are tailored to the user’s access rights. Black-box testing of 40 scenarios resulted in all scenarios receiving a “Pass” status, while User Acceptance Testing of 42 scenarios yielded a 100% acceptance rate. These results indicate that the COMPORGAS internal portal front-end module was successfully implemented and can meet users’ functional and operational needs within the corporate environment. 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/175279 Perancangan Naskah Video Company Profile PT Benahin Ruang Indonesia Berbasis Model AIDA Apriliani, Adinda Putri Perkembangan media digital mendorong perusahaan memanfaatkan video sebagai media komunikasi yang mampu menyampaikan informasi secara lebih menarik, efektif, dan persuasif. PT Benahin Ruang Indonesia belum memiliki video company profile sehingga media yang digunakan masih berupa dokumen PDF yang bersifat informatif dan belum mampu merepresentasikan identitas, layanan, nilai perusahaan, aktivitas kerja, serta hasil proyek secara optimal. Proyek ini bertujuan menghasilkan naskah video company profile PT Benahin Ruang Indonesia dengan menerapkan model AIDA (Attention, Interest, Desire, Action) sebagai kerangka penyusunan pesan yang sistematis dan persuasif. Metode yang digunakan berupa partisipasi aktif, observasi, wawancara, dan studi Pustaka. Hasil proyek ini adalah naskah video company profile yang disusun berdasarkan model AIDA dan dilengkapi storyboard sebagai pedoman produksi. Penerapan model AIDA menghasilkan alur penyampaian pesan yang sistematis, komunikatif, dan persuasif sehingga mampu merepresentasikan profil perusahaan secara lebih efektif. Kerangka tersebut juga membantu menyusun pesan secara terarah sehingga informasi perusahaan lebih mudah dipahami oleh khalayak sasaran serta dapat menjadi acuan dalam penyusunan naskah video company profile untuk kebutuhan komunikasi dan branding perusahaan.; The rapid growth of digital media has encouraged companies to utilize video as a communication medium capable of delivering information in a more engaging, effective, and persuasive manner. PT Benahin Ruang Indonesia does not yet have a company profile video, relying instead on an informative PDF document that has not been able to effectively represent the company's identity, services, values, work activities, and project portfolio. This project aimed to develop a company profile video script for PT Benahin Ruang Indonesia by applying the AIDA (Attention, Interest, Desire, Action) model as a systematic and persuasive message development framework. The project employed active participation, observation, interviews, and literature review as its data collection methods. The result of the project was a company profile video script developed based on the AIDA model and complemented by a storyboard as a production guide. The implementation of the AIDA model produced a more systematic, communicative, and persuasive message structure, enabling the company profile to represent the company's identity more effectively. Furthermore, the framework helped organize the message in a structured manner, making the information easier for the target audience to understand and serving as a reference for developing company profile video scripts for corporate communication and branding purposes. 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/175277 Analisis Peran Editor dalam Tahap Editing Produksi Video Company Profile PT Benahin Ruang Indonesia KHALISAH, NAJMI Perkembangan teknologi digital mendorong perusahaan memanfaatkan video company profile sebagai media komunikasi dan branding yang efektif. PT Benahin Ruang Indonesia merupakan perusahaan yang bergerak di bidang arsitektur, interior, dan kontraktor yang belum memiliki video company profile sebagai media audiovisual resmi. Oleh karena itu, dilakukan produksi video company profile untuk memperkenalkan profil, layanan, dan identitas perusahaan kepada masyarakat. Dalam proses tersebut, editor berperan penting dalam mengolah seluruh materi hasil produksi menjadi video yang informatif, komunikatif, dan sesuai dengan kebutuhan branding perusahaan. Proyek akhir ini bertujuan menganalisis peran editor dalam produksi video company profile PT Benahin Ruang Indonesia serta menjelaskan penerapan tahapan editing berdasarkan The Grammar of the Edit. Proyek dilaksanakan di PT Benahin Ruang Indonesia pada Februari–Mei 2026 dengan penulis berperan langsung sebagai editor. Analisis dilakukansecara deskriptif terhadap pelaksanaan proses editing yang meliputi acquisition, organization, review and selection, assembly, rough cut, fine cut, picture lock, finishing, serta mastering and delivery. Hasil proyek menunjukkan bahwa editor berperan dalam aspek teknis, kreatif, dan kolaboratif selama proses produksi. Pada tahap pra produksi, editor terlibat dalam penyusunan konsep dan kebutuhan pengambilan gambar. Pada tahap produksi, editor berkoordinasi dengan tim untuk memastikan kualitas dan kelengkapan footage. Selanjutnya, pada tahap pascaproduksi editor melakukan seleksi footage, menyusun struktur naratif, mengatur ritme penyuntingan, menjaga kesinambungan visual dan audio, melakukan color grading, serta mengekspor video sesuai kebutuhan platform. Proyek ini menghasilkan dua luaran, yaitu video company profile untuk YouTube dan video campaign untuk Instagram Reels. Kedua video mampu menyajikan informasi mengenai profil, layanan, dan nilai perusahaan secara profesional sehingga mendukung kegiatan komunikasi dan branding PT Benahin Ruang Indonesia. Hasil proyek menunjukkan bahwa penerapan tahapan editing secara sistematis membantu editor menghasilkan video yang berkualitas, komunikatif, dan sesuai dengan tujuan perusahaan.; The rapid development of digital technology has encouraged companies to utilize company profile videos as an effective medium for communication and branding. PT Benahin Ruang Indonesia, a company engaged in architecture, interior design, and construction services, did not previously have an official audiovisual company profile. Therefore, a company profile video was produced to introduce the company's profile, services, and identity to the public. In this process, the editor played a crucial role in transforming the production footage into an informative, engaging, and branding-oriented video. This final project aims to analyze the editor's role in the production of PT Benahin Ruang Indonesia's company profile video and to explain the implementation of the editing stages based on *The Grammar of the Edit*. The project was carried out at PT Benahin Ruang Indonesia from February to May 2026, with the author serving directly as the editor. A descriptive analysis was conducted on the editing process, which consisted of acquisition, organization, review and selection, assembly, rough cut, fine cut, picture lock, finishing, and mastering and delivery. The results show that the editor played technical, creative, and collaborative roles throughout the production process. During the pre-production stage, the editor contributed to concept development and shot planning. During production, the editor coordinated with the production team to ensure the quality and completeness of the footage. In the post-production stage, the editor selected the footage, developed the narrative structure, adjusted the editing rhythm, maintained visual and audio continuity, performed color grading, and exported the final videos according to the requirements of each platform. This project produced two final outputs: a company profile video for YouTube and a campaign video for Instagram Reels. Both videos successfully present the company's profile, services, and values in a professional manner, thereby supporting PT Benahin Ruang Indonesia's communication and branding efforts. The findings indicate that the systematic implementation of the editing stages enabled the editor to produce high-quality, communicative videos that effectively met the company's objectives. 2026-01-01T00:00:00Z http://repository.ipb.ac.id/handle/123456789/175276 Strategi Live Streaming Produk Fashion Ilikethishop pada Platform E-Commerce Shopee Munifah, Danya Nur Perkembangan e-commerce mendorong pelaku bisnis untuk memanfaatkan live streaming sebagai strategi komunikasi pemasaran yang mampu menciptakan interaksi langsung dengan konsumen. Ilikethishop merupakan brand fashion lokal yang aktif menggunakan fitur Shopee Live sebagai sarana promosi dan penjualan produk. Namun, performa live streaming Ilikethishop sebelumnya didukung iklan berbayar dan menimbulkan tantangan dalam menjaga kestabilan engagement dan penjualan secara organik. Penelitian ini bertujuan untuk menganalisis strategi live streaming Ilikethishop di platform e-commerce Shopee serta mengkaji bentuk interaksi dan teknik persuasif yang digunakan host. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode wawancara mendalam, observasi partisipan, dokumentasi, serta materi digital dan audiovisual. Informan penelitian terdiri atas owner, general manager, marketplace specialist, dan host live streaming Ilikethishop. Analisis data dilakukan melalui tahapan kondensasi data, penyajian data, dan penarikan kesimpulan. Teori IMC dan teori AIDA digunakan dalam analisis. Hasil penelitian menunjukkan bahwa host berperan penting dalam membangun komunikasi dua arah melalui penyampaian informasi produk secara detail dan interaksi yang responsif, serta pemanfaatan promosi untuk meningkatkan minat beli konsumen. Selain itu, teknik persuasif yang diterapkan efektif dalam menarik perhatian audiens, membangun ketertarikan terhadap produk, menciptakan keinginan membeli, hingga mendorong tindakan pembelian. Strategi tersebut membantu engagement penonton dan mendukung penjualan yang lebih stabil tanpa ketergantungan pada iklan berbayar.; The growth of e-commerce has encouraged businesses to utilize live streaming as a marketing communication strategy that enables direct interaction with consumers. Ilikethishop is a local fashion brand that actively uses the Shopee Live feature as a platform for product promotion and sales. However, the performance of Ilikethishop's live streaming activities was previously supported by paid advertising, creating challenges in maintaining stable engagement and sales organically. This study aims to analyze the live streaming strategy implemented by Ilikethishop on the Shopee e-commerce platform and to examine the interaction patterns and persuasive techniques used by live hosts. This study employed a descriptive qualitative approach using in-depth interviews, participant observation, documentation, and digital and audiovisual materials as data collection methods. The research informants consisted of the owner, general manager, marketplace specialists, and live streaming hosts of Ilikethishop. Data analysis was conducted through the stages of data condensation, data display, and conclusion drawing. The Integrated Marketing Communication (IMC) and Attention, Interest, Desire, and Action (AIDA) frameworks were used to analyze the findings. The results indicate that hosts play a significant role in establishing two-way communication through detailed product explanations, responsive interactions, and the use of promotional offers to increase consumers' purchase intentions. Furthermore, the persuasive techniques applied during live streaming were effective in attracting audience attention, generating interest in products, creating purchase desire, and encouraging purchasing actions. These strategies contributed to increasing viewer engagement and supporting more stable sales performance without reliance on paid advertising. 2026-01-01T00:00:00Z