Undergraduate Theses on Faculty of Economics and Management http://repository.ipb.ac.id/handle/123456789/7472 2026-08-08T07:27:23Z 2026-08-08T07:27:23Z Fadya, Ghea Zalva http://repository.ipb.ac.id/handle/123456789/177882 2026-08-08T06:31:47Z 2026-01-01T00:00:00Z

Analisis Kelayakan Finansial dan Ekonomi Usaha Ternak Ayam Pedaging di Peternakan XYZ Desa Bendungan, Kabupaten Subang Fadya, Ghea Zalva Peternakan ayam pedaging merupakan sektor penyedia protein hewani masyarakat. Dalam persaingan usahanya, sistem pola kemitraan dan penerapan kandang closed house dapat memengaruhi keberlanjutan usaha. Penelitian dilakukan menggunakan metode kuantitatif dan kualitatif. Analisis yang digunakan meliputi analisis aspek finansial dan ekonomi menggunakan indikator NPV, Net B/C, Gross B/C, IRR, dan Payback Period, analisis sensitivitas, analisis Strengths, Weaknesses, Opportunities, Threats (SWOT) dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan usaha layak secara aspek kelayakan proyek dan finansial (NPV Rp1.349.305.421; Net B/C 1,72; Gross B/C 1,02; IRR 16%) dan Payback Period selama 10 tahun. Hasil analisis kelayakan ekonomi menunjukkan usaha layak untuk dijalankan (NPV Rp2.941.419.557; Net B/C 1,99; Gross B/C 1,03; IRR 17%) dan Payback Period selama 6 tahun. Analisis sensitivitas menunjukkan usaha sensitif terhadap kenaikan harga pakan sebesar 19,68% dan penurunan harga jual ayam pedaging sebesar 11,79%. Peternakan XYZ berada pada kuadran V (Hold and Maintain) dengan prioritas strategi memaksimalkan penggunaan pakan dan mengoptimalkan penjualan produk tambahan.; Broiler chicken farming is an important agricultural enterprise that provides animal protein for the community. However, partnership schemes and the implementation of a closed house system may influence business sustainability. This study employed quantitative and qualitative methods to analyze financial and economic feasibility, conduct sensitivity analysis, and formulate business development strategies for XYZ Farm. The analyses included financial and economic feasibility using the Net Present Value (NPV), Net B/C, Gross B/C, Internal Rate of Return (IRR), and Payback Period (PP), as well as sensitivity analysis, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). The results indicate that the business is financially feasible (NPV Rp1.349.305.421; Net B/C 1,72; Gross B/C 1,02; IRR 16%; Payback Period 10 years). Economically, the business is also viable (NPV Rp2.941.419.557; Net B/C 1,99; Gross B/C 1,03; IRR 17%; Payback Period 6 years). Sensitivity analysis reveals the business is sensitive to a 19.68% increase in feed prices and an 11.79% decrease in broiler selling prices. XYZ Farm is positioned in quadrant V (Hold and Maintain), with priority strategies focused on maximizing feed utilization efficiency and optimizing the sale of secondary products.

2026-01-01T00:00:00Z Rachma, Putri http://repository.ipb.ac.id/handle/123456789/177881 2026-08-08T06:32:46Z 2026-01-01T00:00:00Z

Strategi Pengembangan Usaha Kedai Kopi Dakara Coffee di Dramaga Bogor Rachma, Putri Peningkatan budaya konsumsi kopi serta berkembangnya kedai kopi di kawasan Dramaga, Bogor, mendorong Dakara Coffee menyusun strategi pengembangan usaha untuk meningkatkan daya saing. Penelitian ini bertujuan mengidentifikasi faktor-faktor lingkungan internal dan eksternal serta merumuskan strategi pengembangan usaha yang tepat bagi Dakara Coffee. Metode analisis yang digunakan meliputi Matriks IFE, Matriks EFE, Matriks IE, Matriks SWOT, dan Matriks QSP. Hasil penelitian menunjukkan bahwa kekuatan utama Dakara Coffee adalah lokasi usaha yang strategis, sedangkan kelemahan utamanya adalah fasilitas parkir belum terinformasikan dan belum dilengkapi kanopi. Dari sisi eksternal, peluang utama berasal dari pasar mahasiswa akhir, dosen dan pekerja IPB, sedangkan ancaman utama adalah perubahan selera konsumen yang cepat berubah. Total skor Matriks IFE sebesar 3,199 dan Matriks EFE sebesar 2,814 menempatkan Dakara Coffee pada Sel IV Matriks IE (Grow and Build). Strategi prioritas utama yang dihasilkan adalah pengembangan program mahasiswa akhir, dosen dan sivitas akademika IPB, serta pekerja untuk meningkatkan daya saing dan mendukung pertumbuhan usaha secara berkelanjutan.; The growing culture of coffee consumption and the proliferation of coffee shops in the Dramaga area of Bogor have prompted Dakara Coffee to formulate a business development strategy to enhance its competitiveness. This study aims to identify internal and external environmental factors and formulate an appropriate business development strategy for Dakara Coffee. The analytical methods used include the IFE Matrix, EFE Matrix, IE Matrix, SWOT Matrix, and QSP Matrix. The results show that Dakara Coffee’s main strength is its strategic business location, while its main weakness is that parking facilities are not well-publicized and lack canopies. Externally, the main opportunities stem from the market of graduating students, faculty, and IPB staff, while the main threat is rapidly changing consumer preferences. The total IFE Matrix score of 3,199 and the EFE Matrix score of 2,814 place Dakara Coffee in Cell IV of the IE Matrix (Grow and Build). The resulting top-priority strategy is to develop programs targeting graduating students, faculty members, and the IPB academic community, as well as employees, to enhance competitiveness and support sustainable business growth.

2026-01-01T00:00:00Z Hanifa, Nurul http://repository.ipb.ac.id/handle/123456789/177813 2026-08-08T02:06:18Z 2026-01-01T00:00:00Z

Analisis Pengaruh Kebijakan Moneter terhadap Universal Health Coverage Negara ASEAN Tahun 2000-2023 Hanifa, Nurul Universal Health Coverage (UHC) merupakan salah satu target dalam Sustainable Development Goals (SDGs, namun capaian Universal Health Coverage Service Coverage Index (UHC SCI) di negara-negara ASEAN masih menunjukkan ketimpangan. Penelitian ini bertujuan menganalisis perkembangan UHC SCI dan indikator kebijakan moneter serta pengaruh kebijakan moneter terhadap UHC SCI di delapan negara ASEAN periode 2000-2023. Penelitian menggunakan analisis deskriptif dan regresi data panel menggunakan dua model. Hasil penelitian menunjukkan bahwa jumlah uang beredar berpengaruh positif dan signifikan pada model tanpa variabel kontrol, tetapi menjadi tidak signifikan setelah variabel kontrol dimasukkan. Inflasi dan government health expenditure tidak berpengaruh signifikan, sedangkan GDP per kapita berpengaruh positif dan signifikan terhadap UHC SCI. Koordinasi kebijakan moneter dan fiskal diperlukan untuk menjaga stabilitas makroekonomi, mendorong pertumbuhan ekonomi, dan memperkuat pembiayaan sektor kesehatan guna mendukung pencapaian UHC SCI di negara-negara ASEAN.; Universal Health Coverage (UHC) is one of the targets of the Sustainable Development Goals (SDGs), yet the Universal Health Coverage Service Coverage Index (UHC SCI) in ASEAN countries still shows disparities. This study aims to analyze the development of the UHC SCI and monetary policy indicators, as well as the impact of monetary policy on the UHC SCI in eight ASEAN countries during the period 2000-2023. The study employs descriptive analysis and panel data regression using two models. The results show that the money supply has a positive and significant effect in the model without control variables, but becomes insignificant after control variables are included. Inflation and government health expenditure have no significant effect, while GDP per capita has a positive and significant effect on the UHC SCI. Coordination of monetary and fiscal policies is necessary to maintain macroeconomic stability, promote economic growth, and strengthen health sector financing to support the achievement of UHC SCI in ASEAN countries.

2026-01-01T00:00:00Z Taqiyya, Naura http://repository.ipb.ac.id/handle/123456789/177808 2026-08-08T01:59:50Z 2026-01-01T00:00:00Z

Pengaruh Social Media Marketing terhadap Purchase Decision Petani pada Pupuk Organik Jimmy Hantu Melalui Perceived Value Taqiyya, Naura Ketergantungan terhadap pupuk kimia menjadi tantangan dalam produktivitas dan keberlanjutan lahan pertanian, sehingga mendorong munculnya pupuk organik sebagai alternatif ramah lingkungan. Pertumbuhan pasar pupuk organik nasional yang terus meningkat mendorong semakin banyak produsen masuk ke pasar ini, sehingga persaingan antarprodusen menjadi semakin ketat dan menuntut strategi pemasaran yang inovatif dan adaptif, termasuk pemanfaatan media sosial TikTok, seperti yang dilakukan produsen pupuk organik Jimmy Hantu. Namun, pertumbuhan pengikut akun TikTok Jimmy Hantu belum sepenuhnya berhasil dikonversi menjadi penjualan, sehingga penelitian ini bertujuan menganalisis pengaruh social media marketing (SMM) TikTok terhadap purchase decision (PD) petani pada pupuk organik Jimmy Hantu, dengan perceived value (PV) sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan melibatkan 151 responden petani pengguna produk yang dipilih melalui purposive sampling, dan data dianalisis menggunakan Structural Equation Modeling-Partial Least Square. Hasil penelitian menunjukkan bahwa SMM berpengaruh positif dan signifikan terhadap PV maupun PD, sementara PV juga berpengaruh positif dan signifikan terhadap PD serta terbukti memediasi secara parsial hubungan antara SMM dan PD. Temuan ini mengindikasikan bahwa interaktivitas produsen di TikTok menjadi pendorong utama pembentukan nilai yang dirasakan dan keputusan pembelian petani.; Dependence on chemical fertilizers remains a challenge to agricultural productivity and land sustainability, driving the emergence of organic fertilizers as an environmentally friendly alternative. The continuous growth of the national organic fertilizer market has drawn increasingly more producers into this market, intensifying competition among producers and demanding innovative and adaptive marketing strategies, including the use of TikTok, as practiced by organic fertilizer producer Jimmy Hantu. However, the growth of Jimmy Hantu's TikTok followers has not been fully converted into sales, so this study aims to analyze the effect of TikTok social media marketing (SMM) on farmers' purchase decisions (PD) for Jimmy Hantu organic fertilizer, with perceived value (PV) as a mediating variable. This study used a quantitative approach involving 151 farmer respondents who use the product, selected through purposive sampling, with data analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results show that SMM has a positive and significant effect on both PV and PD, while PV also has a positive and significant effect on PD and is proven to partially mediate the relationship between SMM and PD. These findings indicate that producer interactivity on TikTok is the primary driver in shaping farmers' perceived value and purchase decisions.

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