Browsing by Subject "in-store promotion"
Now showing items 1-4 of 4
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Analisis Pengaruh In-Store Promotion Terhadap Persepsi Keputusan Impulse Buying Pada Alas Kaki Yongki Komaladi
(2013)Impulse buying is the behavior of consumers who make a purchase spontaneously, without planning beforehand. The purpose of this research is to analyze the impulsive consumen behavior of footwear YK and analyzing the influence ... -
Pengaruh In-store Promotion Terhadap Pembelian Impulsif Produk Kosmetik Korea Selatan
(2019)Pembelian impulsif adalah perilaku konsumen yang terjadi ketika melihat suatu barang dan membelinya secara spontan dengan sedikit maupun tanpa pertimbangan. Penelitian bertujuan menganalisis perilaku impulsif dan pengaruh ... -
Pengaruh In-store Promotion terhadap Tingkat Penjualan PT. XYZ Bogor
(2014)Growth of electronic and furniture retail outlets in indonesia has increased rapidly. PT. XYZ Bogor is a retailer of electronics and furniture. One of the promotions conducted by PT. XYZ Bogor is in-store promotion. The ... -
Pengaruh In-store Promotion terhadap Tingkat Penjualan Toserba ABC Cipayung Bogor
(2016)Toserba ABC mengalami fluktuasi pada nilai penjualan. Bentuk promosi yang dilakukan oleh Divisi Market Toserba ABC yaitu in-store promotion berupa sales promotion, store display, dan personal selling. Tujuan penelitian ini ...