Browsing by Author "Edison,, Rizki Edmi"
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Membandingkan Perhatian Visual Antara Endorser AI-Reface dan Endorser Manusia dalam Iklan Video: Analisis Heatmaps dan Tagging
Akbari, Deni Adha | Sumarwan, Ujang | Hasanah, Nur | Edison,, Rizki Edmi (2024)Understanding the differential impact of human and AI-Reface endorsers in digital advertising is crucial for optimizing marketing strategies in an increasingly digital landscape. With the proliferation of AI technologies, ...