Browsing UT - Management by Author "Zulalulfikrie, Farhan"
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Pengaruh Content Marketing dan Electronic Word-of-mouth terhadap Brand Attitude IPB University
Zulalulfikrie, Farhan | Slamet, Alim Setiawan (2023)The COVID-19 pandemic has resulted in an increase in internet addiction in Indonesia. These conditions made IPB University increase its marketing portion through content marketing and build electronic word-of-mouth ...