Browsing UT - Management by Author "Zuhariyyah, Tuti"
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Analisis Pengaruh In-Store Promotion Terhadap Persepsi Keputusan Impulse Buying Pada Alas Kaki Yongki Komaladi
Zuhariyyah, Tuti | Siregar, Edward H. (2013)Impulse buying is the behavior of consumers who make a purchase spontaneously, without planning beforehand. The purpose of this research is to analyze the impulsive consumen behavior of footwear YK and analyzing the influence ...