Analisis Sikap Multiatribut Fishbein Terhadap Produk Biskuit Sandwich Coklat

dc.contributor.author	Sumarwan, Ujang
dc.date.accessioned	2016-10-10T02:16:12Z
dc.date.available	2016-10-10T02:16:12Z
dc.date.issued	2000-12-02
dc.identifier.issn	0216-9363
dc.identifier.uri	http://repository.ipb.ac.id/handle/123456789/81669
dc.description.abstract	The purpose of this study was to examine the consumers’ attitudes toward chocolate sandwich biscuits of two different brands. The organoleptic tests were conducted for collecting the data from 85 respondents who were purposively selected in Bogor. The respondents were asked to evaluate six attributes of the products on a 5 points scale, based on Multiatribute Fishbein of the Attitude-Toward-Object Model. The results showed that the six attributes of the product were evaluated to be important. The Fishbein attitude score for OREO brand was higher than of RODEO brand, indicating that respondents were more favorable toward (more positive attitude) OREO than RODEO.
dc.language.iso	id	id
dc.publisher	Media Gizi dan Keluarga	id
dc.title	Analisis Sikap Multiatribut Fishbein Terhadap Produk Biskuit Sandwich Coklat	id
dc.title.alternative	An Analysis of Fishbein Multiatribute Attitude Model toward Chocolate Sandwich Biscuit	id
dc.type	Article	id
dc.subject.keyword	multiatribut fishbein	id
dc.subject.keyword	biskuit sandwich coklat	id