Behavior of Reading Nutrition Fact Label on Undergraduate Students of Bogor Agricultural University, Indonesia

Abstract

Nutrition fact label was a label containing information on nutrition amount in food product that became a very important media to transfer information on characteristics of a food product. The purpose of this writing was to analyze the influence of individual characteristics, family characteristics, knowledge, perception, and attitude toward the behavior of reading the nutrition fact label of food products on undergraduate students of Bogor Agricultural University (IPB). The design of this research used cross-sectional study by survey method conducted in the campus of IPB, Dramaga district, Bogor Regency. This research involved 400 of IPB students chosen by using the technique of multistage random sampling with the layer of faculty and gender. The results of this research showed that there was significant difference between male and female respondents in their knowledge, as for the perception, attitude, and the behavior of reading the nutrition fact label was not significantly different. The attitude influenced the behavior of reading the nutrition fact label.