dc.description.abstract | Children investment behavior is on important factor to reach qualified children outcomes. This research was to analyze influence of value of children on children investment behavior of poor and non-poor family, involving 28 poor family and 27 non-poor family. Samples were famillies that have children in 1st grade and 2nd grade elementary school that were chosen randomly from the population who lived in Kotabatu Village, Ciomas Sub District, Bogor District. Data were collected by interviewing the mothers and using questionnaire. This research showed that there was positive and significant influence of wife’s education level, family poverty category, and social value of children on children investment behavior. Furthermore, analysis result showed that the number of schooled children and economic value of children had positive and significant influence on children investment expenditure allocation | en |