Scenario Business Development Strategy for Banana Chips in Bandarlampung

Abstract

Banana chips industry in Bandarlampung is potential to be developed. It was saw from the increasing number of sellers and products offered, with a result that formed an industrial chips area in Gunung Terang Village which are incorporated with Kelompok Usaha Bersama Telo Rejeki. Significant Growth of banana chips industry are encouraging employers and the Government of Bandarlampung to continue increase market share and make banana chips as a superior product from Bandarlampung. In order to achieve these goals, we need a strategy. This study conducted to formulate a possible scenario in the future (prospective strategic). The scenario is based on conditions that may occur in the future toward on the key factors that influence the development of banana chips industry in Bandarlampung. This study aimed to: (1) identify the factors that influence the development of banana chips SMEs industry in Bandarlampung (2) determine the formulation of banana chips SME development strategy in Bandarlampung, and (3) determine the operational recommendations for the development of banana chips SMEs in Bandarlampung. The analysis method used is descriptive analysis of qualitative and quantitative. The analysis tools are the Prospective Analysis. Prospective analysis used to predict the possibilities that occur in the future and prepare a strategic action needs to be done and see if changes are needed in the future. The studied showed that the critical success factors of banana chips business development in order to increase market share and become a superior product in Bandarlampung is (1) technical capability, (2) managerial skills, (3) access to information, (4) the production process, and (5) availability of raw materials. Formulation of enterprise development strategies carried out by combining the results of stakeholder analysis and a prospective analysis, to generate an optimistic scenario for the development of banana chips in Bandarlampung. Operational recommendations for the development of banana chips in Bandarlampung prepared using a prospective analysis: (1) increase the technical ability of entrepreneur, (2) increase the managerial skills, (3) increased access to information, (4) modern processes for production, and (5) increasing the availability of raw materials.