Efektivitas Iklan Layanan Masyarakat “Ayo Jadi Wirausaha” Dalam Meningkatkan Pengetahuan Dan Sikap Wirausaha, (Kasus Kelurahan Cibadak Kecamatan Tanah Kota Bogor Provinsi Jawa Barat)

Dewi, Lia Yulistiana

dc.contributor.advisor	Purnaningsih, Ninuk
dc.contributor.author	Dewi, Lia Yulistiana
dc.date.accessioned	2012-12-26T03:57:23Z
dc.date.available	2012-12-26T03:57:23Z
dc.date.issued	2012
dc.identifier.uri	http://repository.ipb.ac.id/handle/123456789/59032
dc.description.abstract	This research is aimed to: (1) know degree the exposure of the audience of public service advertisement. (2) analyze characteristics individual that correlated with exposure of public service advertisement. (3) analyze the exposure of the audience that correlated with the effectiveness of public service advertisement. (4) analyze the characteristics advertisement that correlated with effectiveness of public service advertisement. This research method used experimental methods, involving 35 respondents. The results of pre test and post test showed that the public advertisements are effective in improving knowledge and attitudes of respondents about entrepreneurship.	en
dc.subject	Bogor Agricultural University (IPB)	en
dc.subject	public advertisement	en
dc.subject	effectiveness	en
dc.title	Efektivitas Iklan Layanan Masyarakat “Ayo Jadi Wirausaha” Dalam Meningkatkan Pengetahuan Dan Sikap Wirausaha, (Kasus Kelurahan Cibadak Kecamatan Tanah Kota Bogor Provinsi Jawa Barat)	en