Analisis Kebijakan Corporate Social Responsibility Berkelanjutan pada Industri Otomotif di PT. Suzuki Indomobil Motor

Abstract

The Sustainability of Corporate Social Responsibility (CSR) policy in PT. SUZUKI INDOMOBIL SALES have difference performance from stakeholders view. PT. Suzuki Indomobil Motor (PT.SIM) have some sector that should be priority to be done like opportunity to work in PT.SIM for local community and Social disintegration between local community and PT.SIM worker. The policy of CSR should be improvement CSR performance with keep increasing of business growth simultaneous. The management of CSR activity of PT. SIM have important role to support company performance as good corporate citizenship in area where company operated especially in factory location. Positioning of company in stakeholders view is basic step to choose the kind of CSR policy. To get Sustainable CSR especially in automotive industry company should do mapping stakeholders needs and expectation, valuing, weghting, indexing, scenario and comparing CSR atributes that result priority of atributes.