Hubungan Antara Faktor Indmdu Dan Lingkungan Dengan Persepsi Konsulwen Terhadap Kafe Tenda Di Taman Monumen Nasional DKI Jakarta (--Publication)

Abstract

The objective ot this research is to identirfy the profile andperception of tent cde, domain atributes of tent cafe, and the relationship between personal and environment factor with consumer's perception. This research was conducted in MONAS Park, J h t a , from September to Oktober 1999. The total sampIes were 100 consumers from 8 tent cafes. They were chose if they have visited the cafes at least twice. They were interviewed during their visit in the tent c@t! by using questionmire. Anova and Duncan analysis showed that the domain aspect on tent cafs were pleasure and tasteful. The Spearman analysis shaved that price was the imporant aspect that aFact young consumers, whjle celebrities and entertainment aspect attract high educated consumers. Variety of mew was the considerable aspect that attract the consumers who reach the caj4i in a long distance, while entertainment wwas memmnn&fauslp ect to the old consumers. Tent u@ were more interested in karaoke than life show or r d o and tape recorder. Keywords: consumer, perception