Pengolahan dan Pengelolaan Usaha Susu Pasteurisasi GIMILK Kota Bogor

Abstract

Kebutuhan konsumsi susu di Indonesia terus meningkat seiring pertumbuhan jumlah penduduk. Hal ini membuka peluang usaha pengolahan susu, terutama susu pasteurisasi yang memiliki nilai tambah dan daya saing tinggi. Penelitian ini bertujuan untuk menganalisis proses produksi, manajemen usaha, dan kelayakan finansial dari usaha susu pasteurisasi “GIMILK” di Kota Bogor. Kegiatan dilaksanakan selama lima bulan, meliputi produksi, pemasaran, dan analisis keuangan. Metode pasteurisasi yang digunakan adalah Low Temperature Long Time (LTLT), dengan dua varian rasa: cokelat dan stroberi. Hasil analisis menunjukkan total produksi sebanyak 1.515 botol selama tiga bulan, dengan rata rata perbulannya 505 botol dan total pendapatan perbulan sebesar Rp3.030.000,00. Usaha dinyatakan layak dijalankan dengan rasio R/C sebesar 1,38 dan Break Even Point (BEP) pada 43 botol. Usaha GIMILK memiliki prospek yang menjanjikan jika dikelola dengan strategi pemasaran yang efektif, efisiensi biaya, serta menjaga kualitas produk.

The need for milk consumption in Indonesia continues to increase along with population growth. This opens up business opportunities for milk processing, especially pasteurized milk which has added value and high competitiveness. This study aims to analyze the production process, business management, and financial feasibility of the pasteurized milk business "GIMILK" in Bogor City. The activities were carried out for five months, including production, marketing, and financial analysis. The pasteurization method used was Low Temperature Long Time (LTLT), with two flavor variants: chocolate and strawberry. The results of the analysis showed a total production of 1,515 bottles for three months, with an average of 505 bottles per month and a total monthly income of Rp3,030,000. The business was declared feasible to run with an R/C ratio of 1.38 and a Break Even Point (BEP) of 43 bottles. The GIMILK business has promising prospects if managed with an effective marketing strategy, cost efficiency, and maintaining product quality.