Rancangan Efektif Media Tanam untuk Peningkatan Bisnis Stroberi pada CV Bumi Agro Technology

Abstract

Produksi stroberi di CV Bumi Agro Technology terus menurun setiap tahun akibat media tanam konvensional yang kurang efektif dan tingginya serangan penyakit busuk akar. Penelitian ini merancang media tanam baru berbahan arang sekam, cocopeat, dan pupuk kandang ayam menggunakan metode prototype berbasis model waterfall. Efektivitas diuji melalui parameter pertumbuhan tanaman, hasil panen, serta waktu munculnya organ generatif. Analisis dilakukan dengan pendekatan Activity Based Cost (ABC) parsial, Gross Profit Margin (GPM), R/C ratio, dan value chain. Hasil menunjukkan media tanam baru meningkatkan hasil buah 40%, menurunkan biaya produksi dari Rp42.071 menjadi Rp31.406, dan meningkatkan R/C ratio menjadi 1,1. Hasil Gross Profit Margin (GPM) meningkat signifikan, menunjukkan efisiensi dan profitabilitas yang lebih baik. Dengan demikian, media tanam ini layak diterapkan sebagai solusi strategis dalam pengembangan bisnis stroberi yang berkelanjutan.

Strawberry production at CV Bumi Agro Technology has continued to decline each year due to the ineffectiveness of conventional planting media and the high incidence of root rot disease. This study designed a new planting medium composed of rice husk charcoal, cocopeat, and chicken manure using a prototype method based on the waterfall model. The effectiveness was tested through plant growth parameters, yield, and the emergence time of generative organs. Financial analysis was conducted using partial Activity Based Costing (ABC), Gross Profit Margin (GPM), R/C ratio, and value chain analysis. The results showed that the new planting media increased fruit yield by 40%, reduced production costs from Rp42,071 to Rp31,406 per unit, and raised the R/C ratio to 1.1. The Gross Profit Margin (GPM) also improved significantly, indicating better efficiency and profitability. Therefore, this planting media is feasible to implement as a strategic solution for the sustainable development of the strawberry business.