| dc.contributor.advisor | Rindayati, Wiwiek | |
| dc.contributor.author | Arsani, Amalia Shaqinah | |
| dc.date.accessioned | 2025-07-19T08:05:40Z | |
| dc.date.available | 2025-07-19T08:05:40Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/165357 | |
| dc.description.abstract | Industri kosmetik di Indonesia menunjukkan pertumbuhan yang signifikan, didorong oleh peningkatan kesadaran konsumen terhadap perawatan diri dan potensi pasar yang besar. Penelitian ini bertujuan untuk menganalisis pengaruh investasi, baik Penanaman Modal Dalam Negeri (PMDN) maupun Penanaman Modal Asing (PMA) terhadap perkembangan industri kosmetik Indonesia. Data yang digunakan adalah data panel dari lima perusahaan kosmetik yang terdaftar di Bursa Efek Indonesia pada periode 2015-2023. Metode analisis yang diterapkan meliputi analisis deskriptif dan regresi data panel. Hasil penelitian menunjukkan bahwa investasi PMA memiliki pengaruh positif terhadap perkembangan industri kosmetik. Penelitian ini menyimpulkan bahwa kolaborasi antara investasi PMDN dan PMA sangat penting untuk memperkuat daya saing industri kosmetik Indonesia di pasar global. Rekomendasi kebijakan diberikan untuk meningkatkan investasi serta mendukung inovasi yang dapat memperkuat posisi industri kosmetik Indonesia, baik di pasar domestik maupun internasional. | |
| dc.description.abstract | The cosmetics industry in Indonesia shows significant growth, driven by increased consumer awareness of personal care and a large market potential. This study aims to analyze the influence of investments, both Domestic Direct Investment (DDI) and Foreign Direct Investment (FDI) on the development of the cosmetics industry in Indonesia. The data used is panel data from five cosmetics companies listed on the Indonesia Stock Exchange during the period 2015-2023. The analysis methods applied include descriptive analysis and panel data regression. The results show that Foreign Direct Investment (FDI) has a positive impact on the development of the cosmetics industry. This study concludes that collaboration between DDI and FDI investments is crucial to strengthening the competitiveness of Indonesia’s cosmetics industry in the global market. Policy recommendations are provided to enhance investment and support innovation that can strengthen the position of Indonesia’s cosmetics industry, both domestically and internationally. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Pengaruh Investasi terhadap Perkembangan Industri Kosmetik di Indonesia: Studi Kasus 5 Perusahaan di BEI (2015-2023) | id |
| dc.title.alternative | The Influence of Investment on the Development of the Cosmetics Industry in Indonesia: A Case Study of 5 Companies on the IDX (2015-2023) | |
| dc.type | Skripsi | |
| dc.subject.keyword | Industri Kosmetik | id |
| dc.subject.keyword | Investasi | id |
| dc.subject.keyword | Regresi Data Panel | id |
| dc.subject.keyword | FDI | id |
| dc.subject.keyword | Investment | id |
| dc.subject.keyword | panel data regression | id |
| dc.subject.keyword | PMDN | id |
| dc.subject.keyword | PMA | id |
| dc.subject.keyword | Cosmetics Industry | id |
| dc.subject.keyword | DDI | id |
