| dc.contributor.advisor | Suwarsinah, Rr. Heny Kuswanti | |
| dc.contributor.advisor | Taryana, Asep | |
| dc.contributor.author | Choirunissa, Ananda Safira | |
| dc.date.accessioned | 2025-07-16T07:59:27Z | |
| dc.date.available | 2025-07-16T07:59:27Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/165108 | |
| dc.description.abstract | Startoops adalah platform edukasi bisnis yang ditujukan bagi pelajar dan mahasiswa, khususnya dalam mendampingi mereka mempersiapkan diri menghadapi kompetisi business plan. Permasalahan yang dihadapi meliputi efektivitas penyampaian materi dasar yang rendah karena pengulangan oleh mentor di setiap batch program, serta kebutuhan peserta akan pembelajaran yang fleksibel, terstruktur, dan interaktif. Penelitian ini bertujuan untuk mengidentifikasi permasalahan pengguna, merancang prototipe, serta mengembangkan model bisnis Business Plan Masterclass (BPM) dengan pendekatan design thinking. BPM dirancang sebagai solusi berupa e-course berbasis video on demand yang dapat diakses melalui platform web, dilengkapi fitur pre-quiz, template proposal, pitch deck, dan forum komunitas. Hasil pengujian prototipe menunjukkan bahwa BPM mampu menjawab kebutuhan peserta akan akses belajar yang fleksibel sekaligus meringankan beban mentor, serta siap mendukung ekosistem persiapan kompetisi bisnis yang lebih efektif dan berkelanjutan. | |
| dc.description.abstract | Startoops is a business education platform targeting students and university learners, particularly in preparing for business plan competitions. The challenges faced include low effectiveness in delivering basic material due to repeated explanations by mentors in every bootcamp batch, and participants' demand for more flexible, structured, and interactive learning. This study aims to identify user problems, design a prototype, and develop a business model for the Business Plan Masterclass (BPM) using the design thinking approach. BPM is developed as a video-on-demand-based e-course accessible through a web platform, featuring a pre-quiz, proposal and pitch deck templates, and a community forum. The usability testing results show that BPM effectively addresses participants’ needs for flexible learning, reduces the burden on mentors, and supports a more efficient and sustainable business competition preparation ecosystem. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Inovasi E-course Business Plan Masterclass dengan Pendekatan Design thinking pada Startoops | id |
| dc.title.alternative | Innovation of Business Plan Masterclass E-Course with a Design Thinking Approach at Startoop | |
| dc.type | Skripsi | |
| dc.subject.keyword | Design Thinking | id |
| dc.subject.keyword | business plan | id |
| dc.subject.keyword | Business Plan Masterclass | id |
| dc.subject.keyword | e-course | id |
| dc.subject.keyword | video on demand | id |
