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dc.contributor.advisorSarwoprasodjo, Sarwititi
dc.contributor.authorfauziah, hanifa
dc.date.accessioned2025-01-30T06:11:02Z
dc.date.available2025-01-30T06:11:02Z
dc.date.issued2025
dc.identifier.urihttp://repository.ipb.ac.id/handle/123456789/161094
dc.description.abstractStunting merupakan keadaan seorang balita yang memiliki tinggi badan lebih rendah dibandingkan tinggi balita pada umumnya. Pemerintah melakukan intervensi, salah satunya menyebarkan Iklan Layanan Masyarakat (ILM) mengenai edukasi dan kampanye menerapkan tindakan cegah stunting melalui Youtube. Namun, kondisi saat ini angka stunting di Indonesia masih menunjukkan angka prevalensi yang cukup tinggi karena kesadaran hingga kebiasaan orang tua yang masih rendah terkait pencegahan stunting. Penelitian ini bertujuan untuk menganalisis efektivitas ILM pencegahan stunting, faktor-faktor yang memengaruhinya, dan menganalisis hubungan karakteristik dengan tindakan pencegahan yang diterapkan. Metode yang digunakan dalam penelitian ini menggunakan one-group pretest-posttest Design dengan pendekatan kuantitatif yang didukung oleh data kualitatif dengan responden sebanyak 44 ibu-ibu anggota posyandu yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan sejauh mana ILM cegah stunting efektif dalam mengubah persepsi yang mendorong pada perubahan perilaku ibu dalam menerapkan tindakan cegah stunting.
dc.description.abstractStunting is a condition where a toddler's height is significantly lower than the average height for their age group. The government has undertaken interventions, one of which involves disseminating Public Service Announcements (PSAs) on stunting prevention education and campaigns through YouTube. However, the prevalence of stunting in Indonesia remains high due to low awareness and insufficient habits among parents regarding stunting prevention. This study aims to analyze the effectiveness of PSAs in preventing stunting, the factors influencing their effectiveness, and the relationship between maternal characteristics and stunting prevention actions. The research adopts a one-group pretest-posttest design with a quantitative approach supported by qualitative data, involving 44 mothers who are members of posyandu selected using purposive sampling. The research findings indicate the extent to which the stunting prevention ILM is effective in shaping perceptions that drive behavioral changes among mothers.
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dc.language.isoid
dc.publisherIPB Universityid
dc.titleEfektivitas Iklan Layanan Masyarakat Mengenai Stunting Ditinjau dari Health Belief Modelid
dc.title.alternativeThe Effectiveness of Public Service Announcements on Stunting Reviewed through the Health Belief Model
dc.typeSkripsi
dc.subject.keywordIklan Layanan Masyarakatid
dc.subject.keywordStuntingid
dc.subject.keywordhealth belief modelid


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