| dc.contributor.advisor | Manalu, Doni Sahat Tua | |
| dc.contributor.author | Azhari, Farchan Nurmansyah | |
| dc.date.accessioned | 2024-08-30T05:30:00Z | |
| dc.date.available | 2024-08-30T05:30:00Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/158515 | |
| dc.description.abstract | Salah satu usaha yang menguntungkan adalah usaha peternakan sapi perah di Barokah Farm Kota Bogor. Barokah Farm merupakan perusahaan agribisnis dibidang peternakan yang berfokus pada usaha sapi perah. Tujuan penelitian ini ialah guna mengevaluasi nilai tambah produk susu yang menghasilkan minuman susu silky milky drink dengan menggunakan analisis nilai tambah metode Hayami. Pengolahan produk susu silky milky drink diproduksi rumahan dan jumlah tenaga kerja sebanyak 1 orang. Adapun 4 bauran pemasaran produk baru silky milky drink ini. Silky milky drink merupakan produk olahan susu yang dapat dikonsumsi untuk kalangan mahasiswa, pelajar, maupun anak-anak. Silky milky drink dijual dengan harga Rp12.500/botol. Harga jual tersebut telah di perhitungan sesuai dengan HPP yang telah ditentukan. Silky milky drink memiliki tempat produksi di Komplek Rumah Sakit Marzoeki Mahdi Kota Bogor. RT 3/RW 1. Kel. Menteng Kec. Bogor Barat No.27 16111. Pemasaran masih melalui via whatsapp. Silky Milky Drink Promosi melalui via whatsapp.
Kata kunci: bauran pemasaran, nilai tambah metode hayami, usaha sapi perah. | |
| dc.description.abstract | One of the profitable businesses is the dairy farming business at Barokah Farm, Bogor City. Barokah Farm is an agribusiness company in the livestock sector that focuses on dairy cattle. The purpose of this study is to evaluate the added value of dairy products that produce silky milky drink milk drinks using the Hayami method of added value analysis. The processing of silky milky drink milk products is produced at home and the number of workers is 1 person. There are 4 marketing mixes for this new silky milky drink product. silky milky drink is a processed milk product that can be consumed by students, school children, and children. Silky milky drink is sold at a price of IDR 12,500 / bottle. The selling price has been calculated according to the specified HPP. Silky milky drink has a production site at the Marzoeki Mahdi Hospital Complex, Bogor City. RT 3 / RW 1. Menteng Village, West Bogor District No. 27 16111. Marketing is still via WhatsApp. Silky Milky Drink Promotion via whatsapp.
Keywords: added value of hayami method, dairy cattle business, marketing mixes. | |
| dc.description.sponsorship | - | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Analisis Nilai Tambah Produk Olahan Susu Silky Milky Drink pada Barokah Farm Kota Bogor. | id |
| dc.title.alternative | Added Value Analysis of the of Silky Milky Drink Dairy Products at Barokah Farm Bogor City. | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | dairy cattle business | id |
| dc.subject.keyword | added value of hayami method | id |
| dc.subject.keyword | marketing mixes | id |
![No Thumbnail [100%x80]](data:image/svg+xml;base64,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)
