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      Aktivitas Kreatif Director Of Photography (DOP) dalam Pembuatan Video Profil “Bogor Punya Maskot”

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      Date
      2024
      Author
      TAMIR, MUHAMAD ABIYU
      Sjaf, Sofyan
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      Abstract
      Kota Bogor meluncurkan maskot baru "Si Rubo" pada Hari Jadi Kota Bogor ke-541, 3 Juni 2023. Rubo, seekor rusa khas Istana Bogor, terpilih melalui sayembara dan kini dikelola oleh Dinas Komunikasi dan Informatika Kota Bogor. Mempromosikan Rubo, Pemkot Bogor menggunakan platform digital seperti TikTok, Instagram, dan YouTube, dengan pembuatan video profil "Bogor Punya Maskot." Video ini dibuat dengan peran utama Director of Photography (DOP) yang mengatur aspek visual produksi, dari storyboard hingga tipe angle shot. DOP juga berkolaborasi dengan sutradara dan tim kreatif untuk mempersiapkan peralatan pengambilan gambar dan mengoptimalkan visualisasi naskah. Proyek ini menghasilkan video profil yang memperkenalkan Rubo sebagai ikon kota, menampilkan wawancara dengan Walikota Bima Arya, dan mendukung city branding serta penerapan ilmu bagi mahasiswa. Sebagai hasilnya, video profil ini diharapkan meningkatkan atensi masyarakat terhadap Si Rubo dan mendukung citybranding Kota Bogor. Bogor City launched a new mascot, "Si Rubo," on Bogor's 541st anniversary on June 3, 2023. Rubo, a deer native to the Bogor Palace, was selected through a competition and is now managed by the Bogor City Communications and Information Office. To promote Rubo, the Bogor City Government utilized digital platforms such as TikTok, Instagram, and YouTube, producing the profile video "Bogor Punya Maskot" (Bogor Has a Mascot). This video was created with the Directorof Photography (DOP) playing a key role in managing the visual aspects of production, from storyboarding to determining shot angles. The DOP also collaborated closely with the director and creative team to prepare filming equipment and optimize the visualization of the script. The project produced a profile video introducing Rubo as a city icon, featuring an interview with Mayor Bima Arya, supporting city branding, and offering practical learning for students. Consequently, this profile video is expected to increase public awareness of Si Rubo and enhance the city branding of Bogor.
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      http://repository.ipb.ac.id/handle/123456789/157824
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      • UT - Digital Communication and Media [306]

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