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      • UT - Faculty of Economics and Management
      • UT - Syariah Economic
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      Analisis Dampak Sertifikasi Halal Terhadap Kinerja Perusahaan Makanan Halal di Indonesia: A Systematic Literature Review

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      Date
      2024
      Author
      'Izazi, Amalia Mutia
      Ali, Khalifah Muhamad
      Muthohharoh, Marhamah
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      Abstract
      Sertifikasi halal memiliki peran yang sangat krusial bagi perusahaan makanan, terutama untuk memenuhi kebutuhan konsumen muslim. Pemerintah telah mewajibkan sertifikasi halal untuk produk makanan di semua perusahaan makanan halal. Namun, produsen makanan halal masih kurang memahami terkait bagaimana penerapan sertifikasi halal berpengaruh terhadap konsumen dan perluasan pasar. Penelitian ini bertujuan untuk mengidentifikasi dampak penerapan sertifikasi halal terhadap konsumen serta perluasan pasar. Penelitian ini menggunakan metode systematic literature review untuk menganalisis literatur yang dikumpulkan. Hasil penelitian menunjukkan bahwa sertifikasi halal mendapatkan kepercayaan konsumen sehingga meningkatkan loyalitas konsumen dan minat beli karena sertifikasi halal memberikan jaminan bahwa produk tersebut sesuai dengan prinsip syariat Islam. Sertifikat halal juga memberikan dampak terhadap kenaikan omzet perusahaan makanan halal dan menjadi peluang perusahaan untuk memperluas pasar, baik dalam negeri maupun di pasar global.
       
      Halal certification plays a crucial role for food companies, particularly in fulfilling the needs of Muslim consumers. The government has mandated halal certification for food products in all halal food companies. However, halal food producers still lack an understanding of how the implementation of halal certification impacts consumers and market expansion. This study aims to identify the effects of halal certification on consumers and market expansion. The research utilizes a systematic literature review method to analyze the collected literature. The findings reveal that halal certification gains consumer trust, thereby increasing consumer loyalty and purchase intention, as it assures that the product complies with Islamic principles. Halal certification also positively impacts the revenue of halal food companies and presents an opportunity for companies to expand their markets, both domestically and globally.
       
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      http://repository.ipb.ac.id/handle/123456789/157399
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      • UT - Syariah Economic [484]

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      Copyright © 2020 Library of IPB University
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      Contact Us | Send Feedback
      Indonesia DSpace Group 
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