Analisis Keberlanjutan Usaha Wisata Kampung Tematik Berbasis Agrowisata di Kampung Agro Edu Wisata Organik (AEWO) Mulyaharja, Kota Bogor
Abstract
Kampung Agro Edu Wisata Organik (AEWO) Mulyaharja adalah desa
agrowisata berbasis masyarakat, dimana terdapat beragam usaha wisata yang
dijalankan masyarakat. Wisata ini cukup menarik minat wisatawan, ditandai dengan
banyaknya jumlah kunjungan pada tahun 2021. Peningkatan kegiatan wisata
berdampak pada kondisi sosial dan perekonomian masyarakat. Di sisi lain, jumlah
wisatawan berlebih berpotensi menurunkan kualitas ekologi dan merusak
keseimbangan ekosistem. Tujuan dari penelitian ini, yaitu (1) mengidentifikasi
dampak wisata terhadap masyarakat lokal dan lingkungan; (2) menganalisis status
keberlanjutan usaha wisata; (3) merumuskan strategi alternatif pengelolaan wisata
berkelanjutan. Metode yang digunakan adalah analisis share income, analisis
deskriptif, skala likert, Rapfish, dan PROMETHEE. Hasil penelitian menunjukkan
share income wisata masyarakat pelaku usaha cukup tinggi sebesar 55,60%. Nilai
persepsi kondisi sosial dan lingkungan baik. Status keberlanjutan usaha wisata
cukup berkelanjutan dengan indeks 57,63. Prioritas strategi pengelolaan wisata
adalah pemberdayaan SDM pengelola. Mulyaharja Agro Edu Organic Tourism (AEWO) Village is a community based agro-tourism village, where there are various tourism businesses run by the
community. This tourism is quite attractive to tourists, marked by the large number
of visits in 2021. Increased tourism activities have an impact on the social and
economic conditions of the community. On the other hand, the excessive number
of tourists has the potential to reduce ecological quality and damage the balance of
the ecosystem. The objectives of this study, namely (1) identifying the impact of
tourism on local communities and the environment; (2) analyzing the sustainability
status of tourism businesses; (3) formulating alternative strategies for sustainable
tourism management. The methods used are share income analysis, descriptive
analysis, likert scale, Rapfish, and PROMETHEE. The results showed that the share
income of tourism business community is quite high at 55,60%. The perception
value of social and environmental conditions is good. The sustainability status of
the tourism business is quite sustainable with a 57,63 index. The priority of tourism
management strategies is the empowerment of human resource managers.