| dc.contributor.advisor | Wana, Hermawan | |
| dc.contributor.author | Tasya, Lauren | |
| dc.date.accessioned | 2024-08-07T04:09:18Z | |
| dc.date.available | 2024-08-07T04:09:18Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/156439 | |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh kemasan dan persepsi harga terhadap minat beli teh kering di PT. Sumber Sari Bumi Pakuan. Penelitian ini menggunakan analisis SWOT, pendekatan kuantitatif, pengumpulan data melalui kuesioner yang diukur dengan skala likert dan diolah dengan SPSS 26.0. Populasi dari penelitian ini adalah pelanggan Teh Kering PT. Sumber Sari Pakuan. Sampel penelitian ini berdasarkan responden yang pernah melakukan pembelian. Teknik pengumpulan data menggunakan teknik purposive sampling, pengolahan data dengan pengujian hipotesis menggunakan teknik koefisien determinasi parsial dan uji-t. Hasil dari penelitian menunjukan bahwa kemasan berpengaruh signifikan dan positif terhadap minat beli, persepsi harga berpengaruh signifikan dan positif terhadap minat beli. Hasil penelitian dapat digunakan untuk memaksimalkan penjualan teh kering.
Kata kunci: kemasan, persepsi harga, minat beli | |
| dc.description.abstract | This study aims to determine whether there is an effect of packaging and price perceptions on buying interest in dry tea at PT. Sumber Sari Bumi Pakuan. This study uses SWOT analysis, quantitative approach, data collection through questionnaires measured by Likert Scale and processed with SPSS 26.0. The population of this study were customers of PT. Sumber Sari Pakuan Dry Tea. This research sample is based on respondents who have made purchases. Data collection techniques using purposive sampling techniques, data processing with hypothesis testing using partial determination coefficient techniques and t-tests. The results of the study indicate that packaging has a significant and positive effect on purchase intention, perceived price has a significant and positive effect on purchase intention. The results of the study can be used to maximise sales of dried tea.
Keywords: packaging, price perception, purchase intention | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Pengaruh Kemasan dan Persepsi Harga terhadap Minat Beli di PT. Sumber Sari Bumi Pakuan | id |
| dc.title.alternative | The Influence of Packanging and Price Perception on Purchase Intention of Dry Tea at PT. Sumber Sari Bumi Pakuan | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | packaging | id |
| dc.subject.keyword | purchase intention | id |
| dc.subject.keyword | price perception | id |
