Peningkatan Produksi Selada Romaine melalui Pendirian Greenhouse di CV Green Estate Hidroponik

Abstract

CV Green Estate Hidroponik saat ini belum mampu memenuhi permintaan selada romaine. Adapun tujuan penulisan penelitian ini yaitu menganalisis perencanaan produksi selada romaine produksi internal serta merumuskan komponen pengembangan pendirian greenhouse dari aspek non finansial dan aspek finansial. Alat analisis yang digunakan adalah analisis deskriptif kualitatif dan kuantitatif, analisis perencanaan bisnis, serta analisis finansial. Hasil penelitian menunjukkan bahwa perusahaan dapat memenuhi permintaan melalui produksi internal dengan dua unit greenhouse dengan total produksi 1.440 kg. Pada aspek non finansial yang terdiri dari aspek produksi, aspek pemasaran, aspek organisasi dan sumber daya manusia, aspek manajemen risiko dan aspek kolaborasi bahwa pengembangan bisnis layak dijalankan. Pada aspek finansial, besaran nilai NPV Rp785.828.549,49, net B/C 4,63, gross B/C 1,43, IRR 57%, payback period 2 tahun 9 bulan. Berdasarkan penelitian yang telah dilakukan pengembangan greenhouse layak dijalankan dilihat dari aspek non finansial dan finansial.

CV Green Estate Hydroponics is currently unable to meet the demand for romaine lettuce. The purpose of writing this research is to analyze the production planning of romaine lettuce internal production and formulate the development component of the greenhouse establishment from non-financial and financial aspects. The analytical tools used are descriptive qualitative and quantitative analysis, business planning analysis, and financial analysis. The results showed that the company can meet demand through internal production with two greenhouse units with a total production of 1,440 kg. In non-financial aspects consisting of production aspects, marketing aspects, organizational and human resource aspects, risk management aspects and collaboration aspects that business development is feasible. In the financial aspect, the NPV value is Rp785,828,549.49, net B/C 4.63, gross B/C 1.43, IRR 57%, payback period 2 years and 9 months. Based on the research that has been done, greenhouse development is feasible from non-financial and financial aspects.