| dc.contributor.advisor | Santoso, Hudi | |
| dc.contributor.advisor | Farissy, Muhammad Al | |
| dc.contributor.author | Safitri, Syahla Sofya | |
| dc.date.accessioned | 2024-07-19T02:14:41Z | |
| dc.date.available | 2024-07-19T02:14:41Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/154256 | |
| dc.description.abstract | PT Telekomunikasi Selular membuat program by.U Affiliate School untuk meningkatkan kesadaran merek terhadap produk by.U. PT Telekomunikasi Selular mempromosikan program ini melalui produksi iklan digital video. Tujuan proyek akhir ini ialah untuk menjelaskan gambaran proyek dalam produksi iklan digital dan tahapan proses pengambilan gambar pada produksi iklan digital video “Gen Z Password-nya?” serta menganalisis teknik pengambilan gambar pada produksi iklan digital video “Gen Z Password-nya?” PT Telekomunikasi Selular. Waktu dan tempat pembuatan proyek akhir dilaksanakan dari tanggal 1 Februari hingga 31 April 2024 di Gedung Telkomsel Regional Central. Jenis data yang dikumpulkan ialah data primer dan sekunder. Teknik pengumpulan data diperoleh melalui observasi, wawancara, partisipasi aktif, dan studi pustaka. Gambaran proyek produksi iklan digital mencakup tiga output, yakni iklan video, poster, dan HKI. Proses pengambilan gambar dalam iklan video melibatkan berbagai tahapan untuk mencapai konsep yang disepakati tim. Penerapan teknik pengambilan gambar pada setiap scene dalam iklan video menyesuaikan aspek dalam shotlist guna menciptakan keselarasan antara estetika dengan pesan yang disampaikan. | |
| dc.description.abstract | PT Telekomunikasi Selular created the by.U Affiliate School program to increase brand awareness of by.U products. PT Telekomunikasi Selular promotes this program through the production of digital video advertisements. The purpose of this final project is to explain the project description in the production of digital advertisements and the stages of the shooting process in the production of digital video advertisements "Gen Z Passwordnya?" and analyze the shooting techniques in the production of digital video advertisements "Gen Z Passwordnya?" PT Telekomunikasi Selular. PT Telekomunikasi Selular. The time and place for making the final project was held from February 1 to April 31, 2024 at the Telkomsel Regional Central Building. The types of data collected are primary and secondary data. Data collection techniques were obtained through observation, interviews, active participation, and literature study. The digital advertising production project overview includes three outputs, namely video advertising, poster, and HKI. The shooting process in video advertisements involves various stages to achieve the concept agreed upon by the team. The application of shooting techniques in each scene in the video ad adjusts the aspects in the shotlist to create harmony between aesthetics and the message conveyed. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Teknik Pengambilan Gambar dalam Produksi Iklan Digital Video "Gen Z Password-nya?" PT Telekomunikasi Selular | id |
| dc.title.alternative | Shooting Techniques in the Production of the Digital Video Advertisement "Gen Z Password-nya?" PT Telekomunikasi Selular | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | iklan | id |
| dc.subject.keyword | Pengambilan Gambar | id |
| dc.subject.keyword | teknik pengambilan gambar | id |
| dc.subject.keyword | shooting techniques | id |
| dc.subject.keyword | by.U | id |
| dc.subject.keyword | ads | id |
| dc.subject.keyword | by.U | id |
| dc.subject.keyword | shooting process | id |
