| dc.contributor.advisor | Riswandi, Dadang Iwan | |
| dc.contributor.author | Hotimah, Nurul Husnul | |
| dc.date.accessioned | 2024-07-17T07:20:04Z | |
| dc.date.available | 2024-07-17T07:20:04Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/153990 | |
| dc.description.abstract | Rabbit Brothers salah satu peternak kelinci yang didirikan pada tahun
2017 berlokasi di Jawa Barat Kabupaten Bandung Barat. Penjualan pakan kelinci
Rabbit Brothers pada tahun 2023 mengalami fluktuasi. Semakin ketatnya
persaingan, perusahaan perlu menentukan strategi dalam pengelolaan usaha untuk
mengetahui kinerja perusahaan saat ini. Tujuan penelitian ini adalah menganalisis
peta strategi bedasarkan integrasi SWOT Balanced Scorecard, pengukuran
kinerja, penilaian kinerja, dan implikasi manajerial kinerja pakan kelinci Rabbit
Brothers dengan empat perspektif Balanced Scorecard. Metode dalam penelitian
ini yaitu Analisis SWOT, Balanced Scorecard, Analytical Hierarchy Process
Software Expert Choice, dan Key Performance Indicator Lead Indicator. Peta
strategi pakan kelinci Rabbit Brothers salah satunya peningkatan profit, Kinerja
pakan kelinci Rabbit Brothers yaitu sebesar 93,04% artinya kinerja perusahaan
berada dalam kondisi sangat sehat dengan kategori (AAA). Kinerja empat
perspektif Kinerja yang belum optimal dilakukan perbaikan atas inisiatif strategi
salah satunya program membuat konten dan poster mengenai pakan kelinci Rabbit
Brothers dengan membuat headline yang sedang trends. | |
| dc.description.abstract | Rabbit Brothers is a rabbit breeder founded in 2017 located in West Java,
West Bandung Regency. Rabbit Brothers rabbit feed sales in 2023 will experience
fluctuations. As competition increases, companies need to determine strategies in
managing their business to determine the company's current performance. The
aim of this research is to analyze a strategy map based on the integration of
SWOT Balanced Scorecard, performance measurement, performance assessment,
and managerial implications of Rabbit Brothers rabbit feed performance with four
Balanced Scorecard perspectives. The methods in this research are SWOT
Analysis, Balanced Scorecard, Analytical Hierarchy Process Software Expert
Choice, and Key Performance Lead Indicator. Rabbit Brothers' rabbit feed
strategy map includes increasing profits. The performance of Rabbit Brothers'
rabbit feed is 93,04%, meaning the company's performance is in a very healthy
condition in the (AAA) category. Performance from four perspectives.
Performance that has not been optimal is carried out through strategic initiatives,
one of which is the program to create content and posters about Rabbit Brothers
rabbit feed by creating trending headlines. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Implementasi Perancangan Integrasi SWOT Balanced Scorecard dalam Penilaian Kinerja Bisnis Pakan Kelinci pada Rabbit Brothers di Kabupaten Bandung. | id |
| dc.title.alternative | Implementation of SWOT Balanced Scorecard Integration Design in Rabbit Feed Business Performance Assessment at Rabbit Brothers in Bandung Regency | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | analisis swot | id |
| dc.subject.keyword | Balanced Scorecard | id |
| dc.subject.keyword | Performance | id |
| dc.subject.keyword | Rabbit Feed | id |
