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      Usaha Penjualan Daging Ayam Broiler dan Pengolahan Makanan Imeatmoo.id Sukorejo, Kendal, Jawa Tengah

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      Date
      2024
      Author
      ARROUF, HAFID ARKAN
      Sembada, Pria
      Rayani, Tera Fit
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      Abstract
      Hafid Arkan Arrouf. Usaha Penjualan Daging Ayam Broiler dan Olahan Makanan Imeatmoo.id Sukorejo, Kendal, Jawa Tengah. Dibimbing oleh Tera Fit Rayani dan Pria Sembada. Permintaan daging ayam di beberapa daerah Indonesia semakin meningkat tiap tahunnya, hal ini dikarenakan tingginya konsumsi masyarakat terhadap daging ayam. Tujuan berdirinya usaha ini adalah untuk mengetahui proses produksi, analisis finansial, analisis lingkungan usaha, analisis pemasaran, dan analisis kelayakan usaha penjualan produk daging ayam dan produk makanan Imeatmoo.id di Kota Kendal. Data yang diambil berupa data primer dan data sekunder. Data primer didapatkan melalui pencatatan yang bersumber langsung dari lapangan dengan pencatatan selama kegiatan usaha daging ayam, sedangkan data sekunder dilakukan dengan mencari informasi yang didapatkan dari internet khususnya harga ayam di Kota Kendal. Analisis yang digunakan yaitu analisis deskriptif diantarannya terdapat analisis lingkungan usaha dan analisis pemasaran yang terdiri dari Road Map, PDCA, SWOT, BMC dan STP. Pengelolaan usaha penjualan daging ayam broiler dan katering makanan pada Imeatmoo.id menguntungkan karena nilai R/C rasio > 1, yaitu sebesar 1,0379. Nilai R/C rasio dari 2 sub aktivitas yaitu penjualan daging dengan hasil ikutannya sebesar 0,839 dan penjualan katering sebesar 1,747, maka penjualan katering lebih layak untuk dijalankan dibandingkan dengan penjualan daging dan hasil ikutannya selama 4 bulan jalannya usaha di Imeatmoo.id Kota Kendal. Kegiatan ini menyimpulkan bahwa dari segi keuntungan penjualan lebih menguntungkan jika dibandingkan penjualan daging ayam.
       
      Hafid Arkan Arrouf. Business of Broiler Chicken Meat Sales and Food Processing at Imeatmoo.id Sukorejo, Kendal, Central Java. Supervised by Tera Fit Rayani and Pria Sembada. The demand for chicken meat in several regions of Indonesia is increasing every year, this is due to the high public consumption of chicken meat. The purpose of establishing this business is to determine the production process, financial analysis, business environment analysis, marketing analysis, and business feasibility analysis of selling chicken meat products and Imeatmoo.id food products in Kendal City. The data taken are primary data and secondary data. Primary data is obtained through records sourced directly from the field by recording during chicken meat business activities, while secondary data is carried out by searching for information obtained from the internet, especially chicken prices in Kendal City. The analysis used is descriptive analysis including Road Map, PDCA, SWOT, BMC and STP. Business management of broiler meat sales and food catering at Imeatmoo.id is profitable because the R / C ratio value> 1, which is 1,0379. Based on the R / C ratio value of the 2 sub-activities, namely meat sales with their by-products of 0,839 and catering sales of 1,747, catering sales are more feasible to run compared to meat sales and their by-products during the 4 months of business operations at Imeatmoo.id Kendal City. This activity concludes that in terms of profit, catering sales are more profitable than chicken sales.
       
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      http://repository.ipb.ac.id/handle/123456789/153984
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