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      Analisis Seleksi Supplier Kemasan LED Menggunakan Analytical Hierarchy Process (AHP) di PT Honoris Industry

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      Date
      2024
      Author
      SEPTIYANINGSIH, LUTFI
      Santosa, Sesar Husen
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      Abstract
      Upaya untuk menarik minat konsumen dalam membeli produk dapat dilakukan dengan beberapa cara salah satunya yaitu memastikan kemasan yang digunakan berkualitas baik dan dapat menyampaikan unsur promosi. Tujuan dari penelitian ini adalah melakukan identifikasi faktor dan kriteria dalam pemilihan supplier, sehingga didapatkan alternatif supplier terbaik. Penelitian ini dilakukan dengan menggunakan metode Analytical Hierarchy Process (AHP). Pengolahan metode AHP dilakukan dengan menggunakan Software Super Decisions yang berfungsi untuk menggambarkan model keputusan dan dapat menghitung hasil analisis. Faktor pemilihan supplier disesuaikan dengan kondisi di perusahaan yang meliputi kualitas, harga, dan pengiriman. Berdasarkan hasil penelitian didapatkan faktor kualitas sebagai prioritas tertinggi dengan bobot 0,80. Peringkat supplier dengan tingkat prioritas tertinggi yaitu Citra Prima dengan bobot 0,67. Hasil penelitian ini dapat digunakan sebagai acuan perusahaan dalam melakukan proses seleksi supplier, serta pilihan supplier terbaik yang dapat bekerja sama secara optimal dengan perusahaan.
       
      Efforts to attract consumer interest in purchasing products can be done in several ways, one of which is ensuring that the packaging used is of good quality and can convey promotional elements. The aim of this research is to identify factors and criteria in selecting suppliers, so that the best alternative supplier is obtained. This research was conducted using the Analytical Hierarchy Process (AHP) method. The AHP method processing is carried out using Super Decisions Software which functions to describe decision models and can calculate analysis results. Supplier selection factors are adjusted to conditions in the company which include quality, price and delivery. Based on the research results, it was found that the quality factor was the highest priority with a weight of 0.80. The supplier ranking with the highest priority level is Citra Prima with a weight of 0.67. The results of this research can be used as a reference for companies in carrying out the supplier selection process, as well as choosing the best suppliers who can work optimally with the company collaborates with PT Honoris Industry is to maintain good relations so that the supplier can continue to supply the company's packaging needs.
       
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      http://repository.ipb.ac.id/handle/123456789/153763
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      • UT - Industrial Management [112]

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      Copyright © 2020 Library of IPB University
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      Indonesia DSpace Group 
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