| dc.description.abstract | Business Analytics (BA), which is a part of the Business Intelligence (BI), is one
form of analysis that can be used on determining the relationship between company
and their customers. BA is a concept that also can be used to improve the
relationship with customers based on analysis of data. This research aims to identify
services that determine the level of customer satisfaction and the pattern of
satisfaction level with the services, which the analysis will be integrated into the
mobile application. System analysis must be done first before building the apps.
Identification was done by distributing questionnaire against customers using Liker
scale and the result was analysed using Relief method. The result of Relief would
show the attributes that affect the level of customer satisfaction. Decision Tree is
used to recognize the pattern of satisfaction level. Result shows that there are 9 from
18 attributes of service affecting customer satisfaction. There are six pattern for
determining customer satisfaction level obtained from DT calculation. In addition,
mobile applications containing the model to perform the analysis are build in Java
Programming Language | id |
