Model Perilaku Pembelian Pada E-Katalog Dengan Pendekatan Theory of Planned Behavior

Abstract

E-katalog merupakan salah satu sistem informasi yang memungkinkan pengguna untuk mengakses dan mengelola informasi produk atau jasa yang dibutuhkan pemerintah secara digital. Hadirnya e-katalog membuka peluang bagi para pelaku pengadaan untuk memberikan solusi kemudahan transaksi pengadaan barang dan jasa secara online dan terintegrasi. Selain itu, e-katalog juga berperan sebagai alternatif proses pengadaan yang mudah bagi para pelaku pengadan. Saat ini masih terdapat kesenjangan yang signifikan antara target dan realisasi transaksi e-purchasing melalui e-katalog. Perilaku PPK yang belum optimal dalam pelaksanaan transaksi e-purchasing melalui e-katalog dan rendahnya literasi terhadap regulasi merupakan permasalahan yang dihadapi, sehingga penting untuk mengubah perilaku tersebut. Salah satu teori yang digunakan dalam menganalisis perilaku adalah Theory of Planned Behavior (TPB), yang dalam hal ini diperkaya dengan perceived web quality, self-efficacy, attitude, subjective norms, dan perceived behavioral control. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi purchase behavioral intention menggunakan e-katalog. Faktor dugaan yang dapat memengaruhi purchase behavioral intention adalah perceived web quality, self-efficacy, attitude, subjective norms, dan perceived behavioral control. Penelitian ini dilakukan terhadap 135 responden yang yang telah bertransaksi e-purchasing produk laptop melalui e-katalog. Kemudian dipilih secara simple random sampling yakni pengambilan sampel dari populasi secara acak tanpa memperhatikan strata yang ada dalam populasi dan setiap anggota populasi memiliki kesempatan yang sama untuk dijadikan sampel. Data dikumpulkan dengan cara mengisi kuesioner yang disebarkan secara online. Analisis statistik yang digunakan adalah SEM (Structural Equation Model) dengan menggunakan SmartPLS. Hasil penelitian menunjukkan self-efficacy, attitude, subjective norms, dan perceived behavioral control berpengaruh langsung secara signifikan terhadap purchase behavioral intention. Sementara perceived web quality tidak berpengaruh signifikan. Beberapa bentuk implikasi manajerial yang dapat dilakukan oleh pengelola sistem e-katalog adalah membuat kebijakan yang jelas terkait e-katalog sebagai solusi pengadaan barang dan jasa pemerintah, menyediakan pelatihan pemahaman e-katalog kepada pelaku pengadaan barang dan jasa pemerintah agar memudahkan implementasi pengadaan barang dan jasa melalui e-katalog, serta meningkatkan kualitas e-katalog agar mudah ditransaksikan.

E-catalogue is an information system that allows users to access and manage information on products or services needed by the government digitally. The presence of e-catalogue opens opportunities for procurement actors to provide solutions for easy online and integrated goods and services procurement transactions. In addition, e-catalogue also acts as an easy alternative procurement process for procurement actors. Currently, there is still a significant gap between the target and realisation of e-purchasing transactions through e-catalogues. PPK behaviour that is not optimal in implementing e-purchasing transactions through e-catalogue and low literacy of regulations are the problems faced, so it is important to change this behaviour. One of the theories used in analysing behaviour is the Theory of Planned Behavior (TPB), which in this case is enriched with perceived web quality, self-efficacy, attitude, subjective norms, and perceived behavioural control. This study aims to analyse the factors that influence purchase behavioural intention using e-catalogue. The alleged factors that can influence purchase behavioural intention are perceived web quality, self-efficacy, attitude, subjective norms, and perceived behavioural control. This research was conducted on 135 respondents who have transacted e-purchasing of laptop products through e-catalogue. Then selected by simple random sampling, namely taking samples from the population randomly without regard to the strata in the population and each member of the population has the same opportunity to be sampled. Data was collected by filling out a questionnaire distributed online. The statistical analysis used is SEM (Structural Equation Model) using SmartPLS. The results found that self-efficacy, attitude, subjective norms, and perceived behavioural control have a significant direct effect on purchase behavioural intention. While perceived web quality has no significant effect. Some forms of managerial implications that can be done by e-catalogue system managers are making clear policies related to e-catalogue as a solution to the procurement of government goods and services, providing e-catalogue understanding training to government procurement actors to facilitate the implementation of procurement of goods and services through e-catalogue, and improving the quality of e-catalogue so that it is easy to transact.