| dc.contributor.advisor | Septiani, Stevia | |
| dc.contributor.advisor | Widyastuti, Hardiana | |
| dc.contributor.author | Irman | |
| dc.date.accessioned | 2023-11-13T05:55:09Z | |
| dc.date.available | 2023-11-13T05:55:09Z | |
| dc.date.issued | 2023-11-13 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/131885 | |
| dc.description.abstract | Program vaksin booster menjadi upaya utama untuk meningkatkan kekebalan tubuh dalam mengahdapi Covid-19 di Indonesia. Perilaku individu dapat dilihat dari minat melakukan vaksin Covid-19 yang penting untuk diteliti sebagai indikator keberhasilan dalam mencapai target vaksin di Indonesia. Influencer sebagai sarana komunikasi melalui media sosial TikTok dengan memberikan informasi dan himbauan terkait vaksin booster Covid-19. Penelitian ini bertujuan untuk menganalisis dampak kredibilitas Influencer, kualitas konten, dan kepercayaan pada postingan terhadap minat masyarakat dalam melakukan vaksin booster Covid-19. Sampel penelitian ini sebanyak 185 pengguna TikTok dengan metode penentuan sampelnya yaitu non-probability sampling jenis convenience sampling. Diolah dengan analisis Structural Equation Modeling – Partial Least Square (SEM-PLS). Hasil penelitian ini menunjukkan bahwa variabel Influencer credibility dan content quality mempunyai pengaruh positif dan signifikan terhadap trust in post yang pada akhirnya dapat meningkatkan minat untuk melakukan vaksin booster (0.664). | id |
| dc.description.abstract | The booster vaccine program is the main effort to increase the body's immunity in dealing with Covid-19 in Indonesia. Individual behavior can be seen from interest in taking the Covid-19 vaccine, which is important to research as an indicator of success in achieving vaccine targets in Indonesia. Influencers as a means of communication via social media on TikTok by providing information and advice regarding the Covid-19 booster vaccine. This research aims to analyze the impact of Influencer credibility, content quality, and trust in posts on people's intentions in taking the Covid-19 booster vaccine. The sample for this research was 185 TikTok users with the sample determination method, namely non-probability sampling, convenience sampling type. Processed using Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis. The results of this research show that the Influencer credibility and content quality variables have a positive and significant influence on trust in post which in turn can increase intentions in taking the booster vaccine (0.664). | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Analisis Dampak Dimensi Influencer Credibility TikTok dan Content Quality pada Minat Berperilaku (Studi Kasus: Minat Vaksin Booster Covid-19) | id |
| dc.title.alternative | Impact Analysis of Influencer Credibility TikTok and Content Quality Dimensions on Behavioral Intentions (Case Study: Intentions in Covid-19 Booster Vaccines) | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | Content Quality | id |
| dc.subject.keyword | Influencer Credibility | id |
| dc.subject.keyword | Trust in Post | id |
| dc.subject.keyword | Intentions | id |
| dc.subject.keyword | SEM-PLS | id |
