| dc.description.abstract | By the development of agribusiness e-commerce,
the physical contact between seller and buyer is decreasing or even
disappearing. The question in this context is whether the tangibility
dimension is still needed or – at least -- what are the attributes of
tangibility dimension are required in e-commerce of agribusiness.
Thus, this research aims to explore the required attributes, the
attributes need to remediate, and the attributes which have been
completely performed for the tangibility aspect in agribusiness ecommerce.
Based on literature review and in-depth interview, this
research finds six attributes of tangibility aspect required in
agribusiness e-commerce. By the survey to the 100 customers of
online marketing in Indonesia – which sample size is determined
by Lemeshow formula and taken by accidental sampling – and data
analysis adopts the Importance Performance Analysis, this research
proves product freshness needs to remediate; while the packaging
facilities and product hygiene are the achievement of company
services needs to maintain as a good work. The extension
education is valuable to maintain the performed attributes and to
remediate unperformed tangibility attribute in e-commerce services. | id |
