| dc.contributor.advisor | Purwanto, Budi | |
| dc.contributor.author | Frisky, Iney Pive | |
| dc.date.accessioned | 2023-08-04T13:47:14Z | |
| dc.date.available | 2023-08-04T13:47:14Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/123086 | |
| dc.description.abstract | Paylater merupakan salah satu Fintech P2P Lending yang saat ini banyak digunakan oleh masyarakat. Namun dibalik kemudahannya, terdapat beberapa risiko yang dapat merugikan pengguna paylater. Penelitian ini bertujuan untuk menganalisis karakteristik pengguna paylater di Jabodetabek, menguji pengaruh literasi keuangan, persepsi risiko, dan motivasi hedonis terhadap minat menggunakan kembali paylater. Metode analisis yang digunakan adalah analisis deskriptif dan analisis SEM-PLS. Hasil penelitian menunjukkan bahwa 1) sebanyak 63% generasi milenial termasuk dalam kategori well literate dan 37% termasuk dalam kategori sufficient literate (2) tidak terdapat pengaruh literasi keuangan terhadap minat menggunakan kembali paylater, (3) persepsi risiko berpengaruh negatif signifikan terhadap minat menggunakan kembali paylater, (4) motivasi hedonis berpengaruh positif dan signifikan terhadap minat menggunakan kembali paylater. | id |
| dc.description.abstract | Paylater is one of the Fintech P2P Lending platforms that is widely used by the public. However, behind its convenience, there are several risks that can be detrimental to paylater users. This study aims to analyze the characteristics of Paylater users in Jabodetabek, examine the influence of financial literacy, risk perception, and hedonic motivation on the intention to reuse paylater. The analysis methods used are descriptive analysis and SEM-PLS analysis. The results of the study indicate that 1) 3% of millennials were categorized as well literate, and 37% were categorized as sufficiently literate, 2) there was no influence of financial literacy on the intention to reuse Paylater, 3) risk perception had a significant negative effect on the intention to reuse Paylater, 4) hedonic motivation had a significant positive effect on the intention to reuse Paylater. | id |
| dc.language.iso | id | id |
| dc.title | Pengaruh Literasi Keuangan, Persepsi Risikio, dan Motivasi Hedonis terhadap Minat Menggunakan Kembali Paylater | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | financial literacy | id |
| dc.subject.keyword | hedonic motivation | id |
| dc.subject.keyword | paylater | id |
| dc.subject.keyword | risk perception | id |
