dc.contributor.advisor | Achsani, Noer Azam | |
dc.contributor.advisor | Abdullah, Asaduddin | |
dc.contributor.author | Yudanto, Farhan Satrio | |
dc.date.accessioned | 2023-08-01T03:38:11Z | |
dc.date.available | 2023-08-01T03:38:11Z | |
dc.date.issued | 2023-08-01 | |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/122894 | |
dc.description.abstract | PT Terrindo Isha Parama merupakan perusahaan pembesaran ayam broiler
yang terletak di Bogor. Pada tahun 2022 PT Terrindo Isha Parama mengalami
kerugian di beberapa bulan, hal itu depengaruhi oleh belum maksimalnya kinerja
internal perusahaan dan lingkungan eksternal perusahaan, sehingga di butuhkan
sebuah strategi agar PT Terrindo Isha Parama mampu tetap bertahan di industri
ayam broiler. Penelitian ini bertujuan untuk menganalisis kondisi persaingan
industri ayam broiler sehingga mampu untuk merekomendasikan rumusan survival
strategi yang bisa di gunakan oleh PT Terrindo Isha Parama. Analisis kondisi
persaingan industri ayam broiler menggunakan pendekatan Porter Five Forces
berdasarkan wawancara terhadap pengambil keputusan pada PT Terrindo Isha
Parama dan perusahaan sejenis. Untuk merumuskan survival strategy
menggunakan pendekatan Porter Generic Strategies dan dengan analisis deskriptif.
Hasil dari penelitian yang dilakukan menggunakan Porter Five Forces diketahui
bahwa bahwa daya tawar pemasok, daya tawar pembeli, ancaman barang substitusi
lemah, dan persaingan antar perusahaan dalam industri kuat sedangkan ancaman
pendatang baru lemah. Sedangkan strategi yang dapat di gunakan oleh PT Terrindo
Isha Parama menggunakan pendekatan Porter Generic Strategies adalah
differentiation focus. | id |
dc.description.abstract | PT Terrindo Isha Parama is a broiler chicken farm company located in Bogor. In 2022, PT Terrindo Isha Parama experienced financial losses over several months, influenced by suboptimal internal performance and the company's external environment. Therefore, a strategy is needed to ensure PT Terrindo Isha Parama's survival in the broiler chicken industry. This research aims to analyze the competitive conditions in the broiler chicken industry and to recommend a formulation of survival strategies that PT Terrindo Isha Parama can utilize. The analysis of the competitive conditions in the broiler chicken industry uses Porter's Five Forces approach, based on interviews with decision-makers from PT Terrindo Isha Parama and similar companies. Porter's Generic Strategies and descriptive analysis approach was used to formulate the survival strategy. The study, conducted using Porter's Five Forces, indicates that the supplier power, buyer power, threat from weak substitute products, and inter-firm competition in the industry are strong, while the threat of new entrants is weak. Meanwhile, based on Porter's Generic Strategies approach, the strategy that PT Terrindo Isha Parama could employ is a focus on differentiation. | id |
dc.language.iso | id | id |
dc.publisher | IPB University | id |
dc.title | Survival Strategy Industri Ayam Broiler Pada PT Terrindo Isha Parama | id |
dc.title.alternative | Survival Strategy Broiler Chicken Industry on PT Terrindo Isha Parama | id |
dc.type | Undergraduate Thesis | id |
dc.subject.keyword | Broiler Chicken Industry | id |
dc.subject.keyword | Porter Five Forces | id |
dc.subject.keyword | Porter Generic Strategies | id |
dc.subject.keyword | Survival Strategy | id |