| dc.contributor.advisor | Maarif, Mohamad Syamsul | |
| dc.contributor.advisor | Bachtiar, Muchamad | |
| dc.contributor.author | Aditama, Muhammad Hamzah | |
| dc.date.accessioned | 2022-09-11T13:03:30Z | |
| dc.date.available | 2022-09-11T13:03:30Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/114452 | |
| dc.description.abstract | Warung jajanmu sebagai toko online kuliner menggunakan Instagram sebagai SMM. Evaluasi SMM dilakukan untuk mendapatkan hasil yang optimal dalam mendapat jangkauan pasar yang lebih luas. Metode Customer Path 5A dan Importance Performance Analysis (IPA) digunakan untuk mendapatkan hasil dari penggunaan SMM instagram. Penelitian ini memakai Purposive Sampling dengan jumlah responden 50 orang. Hasil penelitian menunjukkan peran instagram dalam pemasaran warung jajanmu dapat dilihat dari insight dan iklan. Hasil analisis strategi untuk SMM warung jajanmu sebagai berikut: 1. Peningkatan jangkauan akun warung jajanmu melalui atribut share, 2. Peningkatan performa interaksi melalui konten yang interaktif, 3. Pembuatan jadwal iklan secara sistematis dan terukur, 4. konsistensi pemilik dalam berinteraksi kepada akun instagram warung jajanmu ,5. Penyesuaian tema konten iklan dengan kondisi pasar, 6. Pengembangan fase Advovate sebagai prioritas, 7. Atribut prioritas dari IPA yaitu Menghasilkan Pembelian, Share, Value, Informativeness, Kreativitas, Word of Mouth, Interaction performanya harus ditingkatkan | id |
| dc.description.abstract | Warung jajanmu as a culinary online shop uses Instagram as SMM. SMM evaluation is carried out to get optimal results in getting a wider market reach. The Customer Path 5A and Importance Performance Analysis (IPA) methods are used to obtain results from the use of Instagram SMM. This study uses purposive sampling with the number of respondents 50 people. The results of the study show that the role of Instagram in the marketing of warung jajanmu can be seen from the insights and advertisements. The results of strategy analysis for the SMM warung jajanmu are as follows: 1. Increasing the reach of your warung jajanmu account through the share attribute, 2. Improved interaction performance through interactive content 3. Making a systematic and measurable advertising schedule 4. owner consistency in interacting with the warung jajanmu instagram account 5. Adjusting the theme of advertising content to market conditions, 6. Development of the Advovate phase as a priority, 7. The priority attributes of IPA are Generate Purchase, Share, Value, Informativeness, Creativity, Word of Mouth, Interaction performance must be improved. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Strategi Implementasi Customer Path 5a Toko Online Kuliner Berdasarkan Social Media Marketing Instagram | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | customer path 5A | id |
| dc.subject.keyword | importance performance analysis | id |
| dc.subject.keyword | instagram | id |
| dc.subject.keyword | social media marketing | id |
