| dc.contributor.advisor | Baga, Lukman M. | |
| dc.contributor.advisor | Priatna, Wahyu Budi | |
| dc.contributor.author | Huwaina, Iyan Izazi | |
| dc.date.accessioned | 2022-08-01T13:08:33Z | |
| dc.date.available | 2022-08-01T13:08:33Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/113054 | |
| dc.description.abstract | Peternakan di Indonesia memiliki peranan yang sangat strategis. Pada 2 Maret 2020, pemerintah Indonesia menyatakan kasus Covid-19 pertama. Kebijakan pembatasan mobilisasi yang diberlakukan menghambat proses distribusi telur di Kabupaten Blitar. Kecamatan Ponggok sebagai kecamatan potensial produsen utama Kabupaten Blitar mengalami penurunan produksi secara drastis. Banyak usaha peternakan yang tidak mampu bertahan karena harus menanggung kerugian terus-menerus. Penelitian ini bertujuan untuk merumuskan strategi usaha peternakan ayam ras petelur rakyat di Kecamatan Ponggok dengan menggambarkan kondisi agribisnis dan mengidentifikasi lingkungan usaha. Penelitian ini dilakukan pada Januari-Mei 2022 menggunakan data primer dan sekunder. Metode yang digunakan untuk merumuskan strategi adalah Matriks IE dan Matriks SWOT. Berdasarkan posisi internal dan eksternal maka posisi usaha peternakan ayam ras petelur rakyat pada Matriks IE berada dalam hold and maintain dan dari hasil analisis Matriks SWOT perumusan strategi memperoleh tujuh strategi. | id |
| dc.description.abstract | Livestock in Indonesia has a very strategic role. On March 2, 2020, the Indonesian government announced the first case of Covid-19. The policy of limiting mobilization has hampered the egg distribution process in Blitar Regency. Ponggok District, as a potential production center district of Blitar Regency, experienced a drastic decline in production. Many livestock businesses cannot survive because they have to bear continuous losses. This study aims to formulate a smallholder laying hens business strategy in Ponggok District by describing agribusiness conditions and identifying the business environment. This research was conducted in January-May 2022 using primary data and secondary data. The method used to formulate the strategy is the IE Matrix and SWOT Matrix. Based on internal and external positions, the position of smallholder laying hens in the IE Matrix is on hold and maintain. Based on the SWOT Matrix analysis results, the strategy formulation obtained seven strategies. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Strategi Usaha Peternakan Ayam Ras Petelur Rakyat di Kecamatan Ponggok, Kabupaten Blitar | id |
| dc.title.alternative | Small-Scale Livestock Business Strategy on Laying Chicken in Ponggok District, Blitar Regency | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | Business strategy | id |
| dc.subject.keyword | Egg-laying chickens | id |
| dc.subject.keyword | Price fluctuations | id |
