| dc.contributor.advisor | Suwarsinah, Heny Kuswanti | |
| dc.contributor.advisor | Asikin, Zenal | |
| dc.contributor.author | Salsabila, Adelia | |
| dc.date.accessioned | 2022-07-04T12:52:10Z | |
| dc.date.available | 2022-07-04T12:52:10Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/112268 | |
| dc.description.abstract | Kementerian Badan Usaha Milik Negara (BUMN) bersama Indonesia Digital Learning Institute (DLI) Telkom menginisiasi program making digital talent yang bertujuan untuk menciptakan talenta digital. Penelitian ini bertujuan untuk menganalisis implementasi dan mengevaluasi program serta menyusun strategi pengembangan program untuk meningkatkan positioning, differentiation, dan brand DLI. Penelitian ini menggunakan Evaluation and Selection of Learning Resources: A Guide dalam mengevaluasi pembelajaran. Metode Net Promoter Score (NPS) digunakan untuk mengukur loyalitas dalam merekomendasikan brand. Konsep segitiga Positioning, Differentiation, Brand (PDB) digunakan untuk mengidentifikasi keunggulan bersaing dan mengembangkan brand. Hasil penelitian menunjukkan bahwa untuk meningkatkan brand jasa pelatihan kapabilitas digital perlu dilakukan strategi positioning dan differentiation dengan memperluas kolaborasi. Strategi pemasaran melalui social media campaign dan konten-konten yang menarik perlu terus dikembangkan untuk memperkenalkan brand DLI kepada target peserta. | id |
| dc.description.abstract | The ministry of State Owned Enterprises (SOE) with the Indonesia Digital Learning Institute (DLI) Telkom initiated a digital talent making program that aims to create digital talent. This study aims to analyze the implementation and evaluation of programs also development strategize to improve positioning, differentiation, and DLI brand. This study uses Evaluation and Selection of Learning Resources: A Guide in evaluating learning. Net Promoter Score (NPS) method to measure loyalty in recommending brands. The concept of the Positioning, Differentiation, Brand (PDB) triangle to have a competitive advantage and develop the brand. The research shows to improve the digital capability training service brand needs positioning and differentiation strategies by expanding collaboration. Marketing strategies through social media campaigns and interesting content need to be developed to introduce DLI brand to the target participants. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Strategi Pengembangan Brand Jasa Pelatihan Kapabilitas Digital di Digital Academy Indonesia Telecommunication Digital Research Institute | id |
| dc.title.alternative | Brand Development Strategy of Digital Capabilities Training Services at Digital Academy Indonesia Telecommunication Digital Research Institute | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | capability training | id |
| dc.subject.keyword | digital talent | id |
| dc.subject.keyword | learning evaluation | id |
| dc.subject.keyword | training improvement | id |
| dc.subject.keyword | PDB triangle | id |
