| dc.contributor.advisor | Hapsari, Dwi Retno | |
| dc.contributor.author | Nurfadilla, Firli | |
| dc.date.accessioned | 2022-05-20T00:02:54Z | |
| dc.date.available | 2022-05-20T00:02:54Z | |
| dc.date.issued | 2022-05-17 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/111805 | |
| dc.description.abstract | Ekowisata berbasis masyarakat (EBM) sebagai tren baru pariwisata memiliki dua
tantangan dalam pengomunikasiannya, yaitu masyarakat belum terinformasikan
dan program pengomunikasian belum baik. Taman Nasional Gunung Ciremai
(TNGC) sebagai kawasan ekowisata berbasis masyarakat tidak hanya
mempromosikan kawasannya secara konvensional, tetapi juga melalui Instagram
dan website. Sehingga, tujuan dari penelitian ini yaitu menganalisis efektivitas
Instagram dan website sebagai media promosi TNGC. Metode yang digunakan
adalah metode kuantitatif didukung dengan data kualitatif. Responden merupakan
khalayak Instagram dan website TNGC yang diperoleh melalui accidental
sampling. Berdasarkan penelitian, website merupakan media yang paling efektif
untuk melakukan promosi dibanding Instagram. Faktor yang berhubungan
efektivitas Instagram pada indikator perhatian adalah kelengkapan, kejelasan, dan
daya tarik pesan. Sementara itu pada indikator ketertarikan berhubungan dengan
kejelasan pesan, indikator keinginan berhubungan dengan kelengkapan, daya tarik,
dan frekuensi pesan, indikator tindakan berhubungan dengan kejelasan dan
frekuensi pesan. Sementara itu kelengkapan pesan, kejelasan pesan, desain
website, dan frekuensi pesan website berhubungan dengan efektivitas website. | id |
| dc.description.abstract | Community-based ecotourism (CBE) as a new trend of tourism has two challenges
in communicating, namely the community has not been informed and the
communication program has not been good. Mount Ciremai National Park (TNGC)
as an CBE area does not only promote its area conventionally, but also through
Instagram and websites. Thus, the purpose of this study is to analyze the
effectiveness of Instagram and the website as a promotional medium for TNGC.
The method used is a quantitative method supported by qualitative data.
Respondents are the audience of Instagram and the TNGC website obtained
through accidental sampling. Based on research, the website is the most effective
media for promotion compared to Instagram. Factors of the messages related to
the effectiveness of Instagram on attention indicators are completeness, clarity, and
attractiveness. Meanwhile, the interest indicator relates to clarity, the desire
indicator relates to the completeness, attractiveness, and frequency, the action
indicator relates to the clarity and frequency. Meanwhile, completeness, clarity,
website design, and website frequency are related to website effectiveness. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Efektivitas Instagram dan Website sebagai Media Promosi Ekowisata Berbasis Masyarakat Taman Nasional Gunung Ciremai | id |
| dc.title.alternative | The Effectiveness of Instagram and Website as Promotional Media for Community-Based Ecotourism in Gunung Ciremai National Park | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | community-based ecotourism | id |
| dc.subject.keyword | instagram | id |
| dc.subject.keyword | promotion media | id |
| dc.subject.keyword | website | id |
