| dc.contributor.advisor | Herlina, Lien | |
| dc.contributor.advisor | Dewi, Febriantina | |
| dc.contributor.author | Damandra, Ashrun Jamil | |
| dc.date.accessioned | 2022-04-25T13:40:59Z | |
| dc.date.available | 2022-04-25T13:40:59Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/111670 | |
| dc.description.abstract | Perilaku masyarakat dalam belanja kebutuhan berubah seiring perkembangan teknologi. Banyak masyarakat memilih untuk belanja online. Diikuti dengan berkembangnya jasa pengiriman untuk memenuhi kebutuhan belanja masyarakat tersebut. PT. Pos Indonesia (Persero) terdampak sebagai salah satu penyedia jasa pengiriman. PT. Pos Indonesia (Persero) tidak bisa menghindari persaingan ketat yang ada saat ini diantara penyedia layanan pengiriman. Oleh karena itu, mengembangkan strategi dan menciptakan inovasi baru perlu dilakukan. Penelitian menggunakan metode kualitatif dengan mengumpulan data primer dan sekunder. Pengambilan sampel menggunakan metode purposive sampling dan diolah secara deskriptif. Tujuan penelitian ini, yaitu (1) Mengidentifikasi karakteristik dan perilaku pengguna layanan PT. Pos Indonesia (Persero); (2) Mengidentifikasi keunggulan PT. Pos Indonesia (Persero) dibandingkan bisnis pesaing dengan adanya Oranger; (3) Menyusun strategi inovasi untuk pengembangan Oranger kedepannya. Hasil penelitian ini yaitu paparan tentang karakteristik dan perilaku pelanggan, deskripsi tentang keunggulan kompetitif dari sumber daya yang dimiliki PT. Pos Indonesia (Persero) dengan Identifikasi VRIO, penjelasan tentang upaya value co-creation berdasarkan identifikasi VRIO dan susunan strategi inovasi. Kata Kunci: keunggulan kompetitif, pos indonesia, strategi inovasi, value co-creation, vrio | id |
| dc.description.abstract | The community behavior in fulfills necessity transformed along with technological evolution. Presently, a lot of the community does online shopping. As a result, the shipping provider growing rapidly to comply with that necessity. PT. Pos Indonesia (Persero) takes the impact as a shipping provider. PT. Pos Indonesia (Persero) can not avoid competition with all of the shipping providers. Therefore, PT. Pos Indonesia (Persero) has to develop the strategy and create innovation. The research uses qualitative methods, collecting primary and secondary data. The sampling methods by purposive sampling and processed by descriptive. The objectives of this study, are (1) Identified characteristics and behavior of PT. Pos Indonesia (Persero) customer; (2) Identified impact of Oranger on competitive advantage PT. Pos Indonesia (Persero); (3) Arranged strategy of innovation for developing Oranger in the future. The result of this research is the explanation about customer characteristics and behavior, description of the competitive advantage of PT. Pos Indonesia (Persero) resources with VRIO identification. Explanation about the effort of value co-creation which should be done by PT. Pos Indonesia (Persero) based on VRIO identification and strategy innovation arrangement. Keywords: competitive advantage, innovation strategy, pos indonesia, value co-creation, vrio | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Strategi Inovasi PT. Pos Indonesia (Persero) dalam Menghadapi Perkembangan Market Place, E-Commerce dan Online Shop | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | competitive advantage | id |
| dc.subject.keyword | innovation strategy | id |
| dc.subject.keyword | pos indonesia | id |
| dc.subject.keyword | value co-creation | id |
| dc.subject.keyword | vrio | id |
