Hubungan Karakteristik Individu dan Modal Sosial Pengusaha Pengrajin dengan Kelangsungan Usaha Industri Kecil Genting (Kasus: Pengusaha Pengrajin Genting Tanah Liat Desa Burujul Wetan, Kecamatan Jatiwangi, Kabupaten Majalengka, Jawa Barat)

Abstract

In the midst of increasingly fierce market competition, the precarious industry continues to strive to adapt to the times. The survival of the small clay tiles industry is closely related to the individual characteristics of the entrepreneur craftsmen. Furthermore, one of the solutions to face market competition is social capital, as a bridging market development. This study aims to: (1) identify the individual characteristics of entrepreneur craftsmen; (2) identify the social capital of entrepreneur craftsmen; (3) identify the level of business continuity of small precarious industries; (4) analyse the relationship between individual characteristics of entrepreneur craftsmen and business continuity; (5) analyse the relationship of social capital of entrepreneur craftsmen with business continuity. Research was conducted in Burujul Wetan Village, Jatiwangi District, Majalengka Regency. This study uses a quantitative approach with a survey design supported by qualitative data. The selection of respondents using simple random sampling technique as many as 40 samples. The results showed: (1) individual characteristics of entrepreneur craftsmen: moderate level of self-confidence, high level of task orientation and results, high level of courage to take risks, high level of leadership, high level of originality, and high level of future orientation; (2) the social capital of entrepreneur craftsmen: very trusting, obedient, very wide network; (3) the level of business continuity: the continuity of capital, human resources, production, and marketing are moderate; (4) the individual characteristics of entrepreneur craftsmen have a positive and real relationship with business continuity; (5) the social capital of entrepreneur craftsmen, namely the level of trust and network has a positive and real relationship with business continuity. Conclusion: Individual characteristics and social capital make it easier for craftsmen entrepreneurs to maintain their business continuity, especially in terms of continuity of capital, continuity of human resources, continuity of production and continuity of marketing.