Perancangan Model Bisnis 'LaHaunt' Wadah Penjualan dan Investasi Produk Pertanian dengan Pendekatan Gamification Dynamics
Date
2021Author
Sulistyoaji, Muhammad Farizqi
Jahroh, Siti
Abdullah, Asaduddin
Metadata
Show full item recordAbstract
LaHaunt merupakan inovasi penerapan gamifikasi pada aplikasi marketplace
dan media investasi pertanian untuk meningkatkan ketertarikan dan keterlibatan
pengguna millennials dan gen z. Penelitian ini bertujuan untuk mengidentifikasi
permasalahan calon pengguna, merancang model gamifikasi dan bisnis “LaHaunt”,
dan merancang prototype yang sesuai. Penelitian ini melibatkan 38 responden di
Jabodetabek, sejak Januari hingga Mei 2021, menggunakan metode design
thinking, gamification model canvas, system usability scale, dan analisis model
ACCORD. Hasil penelitian ini berupa LaHaunt yang dapat menyelesaikan empat
kategori permasalahan pengguna, meliputi kelengkapan produk, layanan
pemesanan, pemrosesan pesanan, dan layanan investasi. LaHaunt menerapkan
model bisnis strategis, yang terintegrasi dengan gamifikasi sistematis mencakup
dinamika emotions dan relationships. Solusi berupa prototype LaHaunt dirancang
sesuai dengan preferensi pengguna, dan terverifikasi pada uji persepsi kegunaan. LaHaunt is an innovative gamification application in the marketplace
application and agriculture investment platform to increase the interest and
engagement of millennial and gen z users. This study aims to identify the problem
of potential users, design a gamification model and business model for LaHaunt,
and design a suitable prototype. This study involved 38 respondents in Greater
Jakarta from January to May 2021. This study was conducted using the design
thinking methods, gamification model canvas, system usability scale, and
ACCORD model analysis. The result showed that LaHaunt could solve four
categories of users’ problems, including product completeness, ordering services,
order processing, and investment services. LaHaunt applied a strategic business
model which is integrated with systematic gamification that included emotions and
relationships dynamics. The prototype of LaHaunt was designed based on user
preferences and verified on perceived usability test.
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- UT - Business [421]