Perancangan Model Bisnis Baru CV Reflika Anugrah Galaxy Dalam Menghadapi Pandemi Covid-19

Abstract

CV Reflika Anugrah Galaxy is a business that engaged in the creative industry as event organizer. CV Reflika Anugrah Galaxy experienced a decline in income during the Covid-19 pandemic which had implications for decreased income. This study aims to understand the problems currently being faced and formulate a new business model CV Reflika Anugrah Galaxy in accordance with consumer desires. This research was conducted using data collection techniques in the form of interviews and literature studies. The data were analyzed using SOAR analysis method, empathy map, and business model canvas (BMC) resulting in a descriptive and qualitative analysis. After conducting the research, it was concludd that CV Reflika Anugrah Galaxy had experienced a business model renewal in the advertising agency sector.

CV Reflika Anugrah Galaxy merupakan sebuah bisnis yang bergerak pada bidang industri kreatif yaitu event organizer. CV Reflika Anugrah Galaxy mengalami penurunan pendapatan ketika pandemi covid-19 yang berimplikasi pada penurunan pendapatan. Penelitian ini bertujuan untuk memahami masalah yang sedang dihadapi dan merumuskan model bisnis baru CV Reflika Anugrah Galaxy yang sesuai dengan keinginan konsumen. Penelitian ini dilakukan dengan teknik pengumpulan data berupa wawancara dan studi literatur. Data kemudian dianalisis menggunakan metode Analisis SOAR, Empathy Map dan Business Model Canvas (BMC) menghasilkan analisis deskriptif dan kualitatif. Setelah dilakukan penelitian disimpulkan bahwa CV Reflika Anugrah Galaxy mengalami pembaruan model bisnis di bidang agensi periklanan.