dc.contributor.advisor | Siregar, Edward H | |
dc.contributor.author | Fiandy, Aisyah Melleinia | |
dc.date.accessioned | 2021-07-14T13:29:19Z | |
dc.date.available | 2021-07-14T13:29:19Z | |
dc.date.issued | 2021 | |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/107436 | |
dc.description.abstract | Kedai Tjangkir Kopi merupakan salah satu kedai kopi yang berada di Bekasi.
Pertumbuhan perekonomian dan peningkatan konsumsi kopi di Indonesia membuat
industri kedai kopi juga meningkat. Sehingga memiliki daya tarik keunggulan dan peluang
bisnis yang besar. Bisnis tidak lepas dari kelemahan, kendala, serta tantangan. Oleh karena
itu, diperlukan strategi dan model bisnis yang tepat untuk mempercepat dalam
pengembangan bisnis tersebut. Penelitian ini bertujuan untuk : (1) Mengidentifikasi kondisi
bisnis yang saat ini dijalankan oleh Kedai Tjangkir Kopi dengan pendekatan Business
model canvas (BMC), (2) Menganalisis kekuatan, kelemahan, peluang, dan ancaman
(SWOT) dari setiap elemen BMC Tjangkir Kopi, (3) Merumuskan strategi pengembangan
bisnis yang perlu dijalankan oleh Tjangkir Kopi berdasarkan penyempurnaan model bisnis
tersebut. Penelitian ini dilakukan dengan teknik pengumpulan data berupa observasi,
wawancara dan studi literatur. Data kemudian dianalisis secara kualitatif. Setelah dilakukan
identifikasi sembilan elemen BMC dan analisis SWOT, disimpulkan bahwa Tjangkir Kopi
perlu perbaikan pada elemen sumber daya kunci (SDM) dan aktivitas kunci (pemasaran). | id |
dc.description.abstract | Kedai Tjangkir Kopi is a coffee shop located in Bekasi. Economic growth and
increased coffee consumption in Indonesia have made the coffee shop industry also
increase. So that it has the appeal of excellence and great business opportunities. Business
cannot be separated from weaknesses, obstacles and challenges. Therefore, it requires the
right strategy and business model to accelerate the development of the business. This study
aims to: (1) Identify the business conditions currently run by Kedai Tjangkir Kopi with the
Business Model Canvas (BMC) approach, (2) Analyze the strengths, weaknesses,
opportunities, and threats (SWOT) of each element of BMC Tjangkir Kopi, (3) Formulating
a business development strategy that needs to be carried out by Tjangkir Kopi based on the
improvement of the business model. This research was conducted using data collection
techniques in the form of observation, interviews and literature study. The data were then
analyzed qualitatively. After identifying the nine elements of BMC and a SWOT analysis,
it was concluded that Tjangkir Kopi needed to improve on key resource elements (HR) and
key activities (marketing). | id |
dc.language.iso | id | id |
dc.publisher | IPB University | id |
dc.title | Strategi Pengembangan Bisnis Kedai Tjangkir Kopi di Masa Pandemi Covid-19 dengan Pendekatan Business Model Canvas (BMC) | id |
dc.title.alternative | Kedai Tjangkir Kopi's Business Development Strategy during the Covid-19 Pandemic with a Business Model Canvas (BMC) Approach. | id |
dc.type | Undergraduate Thesis | id |
dc.subject.keyword | Alternatif strategy | id |
dc.subject.keyword | coffee shop | id |
dc.subject.keyword | covid-19 | id |
dc.subject.keyword | BMC | id |
dc.subject.keyword | SWOT | id |