Browsing UT - Agroindustrial Technology by Subject "fast moving consumer goods"
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Formulasi Strategi Brand Resilience Berdasarkan Perilaku Brand-Switching pada Susu Pasteurisasi Cimory
(2013)Brand is the true form of consumer’s trust. In market competition, every company tries to build a strong brand while confronting other product’s brand simultaneously. This conditionis mostly seen in fast moving consumer ...