Strategi Pemasaran Ekspor Ikan Tuna Beku

Abstract

The research was conducted to examine the marketing strategic to find the alternatif solution that can be applied to solve the problem. The research to catcd at PT Danaumatano Persada Raya Jakarta. The method is case study, with SWOT analysis to solve the problem. The result of SWOT analysis indicated that strategic were: SW new market segmen, develop the product and new market. ST market research, resuorse efficiency and training of the human resources WO recruitment of the marketing expert, human resurc e efficiency and promotion. .- WT basic price selling and market breakthrough. The altematif strategic : to develop the new market, resource efficienC¥; recruitment of the marketing expert and market breakthrough.