Browsing Dissertations and Theses by Author "Yani, Devi Fitri"
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The Segmentation of Garuda Frequent Flyer
Yani, Devi Fitri | Saefuddin, Asep | Kristiani, Enny (2013)Airline loyalty program such as frequent flyer program, is a marketing strategy used by airline industries to maximize their profit and to satisfy their loyal customers. Garuda Frequent Flyer is a program presented by ...